Business Analysis Analyst (Lead)

Roles & Responsibilities

Key Responsibilities:

• Manage end-to-end delivery of analytics projects related to sales performance, marketing ROI, and promotional effectiveness.
• Lead execution of MMM and correlation-based analytics to determine key sales and marketing drivers.
• Collaborate with data scientists, business analysts, and stakeholders to translate business questions into analytical solutions.
• Define project scope, deliverables, timelines, and resource needs in alignment with business goals.
• Monitor project progress, identify risks/issues, and proactively manage resolutions to stay on track.
• Prepare clear, insightful dashboards and reports to communicate findings to business stakeholders.
• Coordinate between internal teams (Sales, Marketing, Finance) and external vendors/partners for seamless execution.
• Ensure data quality, governance, and documentation across project lifecycle.
• Support creation of business cases, presentations, and post-project impact assessments.
  
  

Required Qualifications

• Bachelor's/Master’s degree in Analytics, Statistics, Economics, Business, or related fields.
• 6+ years of experience in business analytics, with 2+ years in a project management role.
• Hands-on knowledge of Marketing Mix Modeling (MMM) and correlation/regression techniques.
• Proficient in analytical tools like Python, R, SQL, or SAS and dashboarding tools like Power BI, Tableau, or Qlik.
• Strong project management skills including planning, risk management, and stakeholder coordination.
• Experience working with structured/unstructured data from CRM, sales, and marketing systems.
• Excellent communication, presentation, and storytelling skills.
  
  

Experience

• 8-11 Years
  
  

Skills

• Primary Skill: Business-Analysis
• Sub Skill(s): Business-Analysis
• Additional Skill(s): Marketing Operations, Requirements Development, Insight Generation
  
  

About The Company

Infogain is a human-centered digital platform and software engineering company based out of Silicon Valley. We engineer business outcomes for Fortune 500 companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail & CPG industries using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. We accelerate experience-led transformation in the delivery of digital platforms. Infogain is also a Microsoft (NASDAQ: MSFT) Gold Partner and Azure Expert Managed Services Provider (MSP).

Infogain, an Apax Funds portfolio company, has offices in California, Washington, Texas, the UK, the UAE, and Singapore, with delivery centers in Seattle, Houston, Austin, Kraków, Noida, Gurgaon, Mumbai, Pune, and Bengaluru.