Business Analyst

About the Role

We’re looking for a strategic and data-driven Business Analyst to join our Growth & Marketing team. This role is ideal for someone passionate about driving business outcomes through data insights, marketing analysis, and strategic execution. As a core member of the team, you will partner closely with Marketing, Product, and Business teams to uncover growth opportunities, inform decision-making, and enhance the efficiency of marketing initiatives. Your work will directly impact how we attract, convert, and retain users at scale.

Key Responsibilities

• Business & Marketing Insights
  Analyze performance across digital marketing channels (Google, Meta, etc.) and connect it to broader business KPIs such as revenue, customer acquisition cost (CAC), and lifetime value (LTV).
• Strategic Decision Support
  Deliver actionable recommendations for improving marketing ROI, customer segmentation, and funnel performance through data exploration and dashboarding.
• Experimentation & Impact Analysis
  Structure A/B tests, interpret results, and translate them into business insights that shape marketing and growth strategies.
• Reporting Automation & Operational Excellence
  Design and implement automated reporting pipelines and workflows to reduce manual effort and support real-time performance tracking.
• Cross-Functional Collaboration
  Act as a key analytical partner to Marketing, Product, and Finance teams, ensuring alignment on data definitions, business logic, and strategic goals.
• Business Case Development
  Build models to evaluate the impact of new campaigns, product changes, or market opportunities — enabling data-informed prioritization.

Key Qualifications

• 2–3 years of experience in a Business Analyst, Growth Analyst, or Marketing Analyst role
• Strong analytical foundation with expertise in SQL, Excel/Google Sheets, and marketing performance metrics
• Demonstrated ability to bridge marketing performance with business impact
• Experience working with cross-functional stakeholders across data, product, and marketing
• Proficient in communicating insights through clear storytelling and visualization
• Strong critical thinking and structured problem-solving skills

Bonus Skills

• Exposure to tools like Google Analytics, AppsFlyer, or Meta Ads Manager
• Familiarity with subscription-based or consumer-tech business models
• Experience with Looker, Tableau, or similar BI tools
• Knowledge of customer journey mapping or funnel optimization frameworks