Business Analyst

Who are we?

Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.

Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.

Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.

• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
• On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.
  
  

What you’ll get to do?

We are looking for a Business Analyst to evaluate, refine, and enhance use cases while leveraging data-driven insights to assess their impact. This role requires a strong understanding of business processes, digital adoption metrics, and data analytics to measure the effectiveness of use cases, track key performance indicators, and provide actionable recommendations for improvement.

The ideal candidate will work closely with customer success, digital adoption consultants, and solution engineers to ensure the use cases reflect measurable business value, operational efficiency, and scalability, and will manage the following responsibilities.

Use Case Review & Optimization:

• Review, structure, and refine use cases to ensure they align with business goals, operational improvements, and measurable impact.
• Identify inconsistencies, gaps, and areas of improvement in use case documentation.
• Standardize use case formats to ensure clarity, consistency, and alignment with internal benchmarks.
• Collaborate with cross-functional teams (Customer Success, Digital Adoption Consulting, and Solution Engineering) to enhance the effectiveness of use case solutions.
  
  

Data Analysis & Impact Measurement:

• Analyze pre- and post-implementation data to quantify the impact of Whatfix solutions on user behavior, efficiency, and adoption.
• Identify trends, anomalies, and patterns in user engagement and system performance.
• Develop and maintain dashboards and reports to track feature adoption, process efficiency, and Value of use cases.
• Validate the accuracy of metrics, ensuring that success stories are backed by reliable data.
  
  

Insights & Reporting:

• Provide data-backed recommendations to enhance future implementations and increase user adoption.
• Summarize key insights and impact data to be included in stakeholder presentations and reports.
• Identify opportunities for process improvements, automating manual data collection where possible.
  
  

Stakeholder Collaboration:

• Work closely with Customer Success, Digital Adoption Consultants, and Solution Engineers to align insights with business objectives.
• Support teams in making data-driven decisions on optimizing customer onboarding, adoption strategies, and engagement models.
• Engage with internal teams to refine KPIs and success metrics for future use cases.
  
  

What you should have?

• Experience in reviewing business use cases, documentation, or impact stories.
• Prefer strong analytical skills, with proficiency in data visualization and reporting tools (Excel, SQL, Power BI, Tableau, Looker, or similar).
• Ability to interpret complex data sets and extract meaningful insights.
• Proficiency in analytics platforms is a plus.
• Strong attention to detail with the ability to identify inconsistencies in business narratives and data.
• Excellent communication skills for presenting insights to stakeholders in a clear and concise manner.
  
  

Preferred:

• Experience in Digital Adoption Platforms (DAPs) or customer success-driven data analysis.
• Understanding of A/B testing methodologies, funnel analytics, and user behavior tracking.
• Prior experience working with SaaS applications, digital transformation projects, or process automation solutions.
  
  

Perks & Benefits (India)

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer programs
  
  

Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status