Business Analyst – Customer Retention & Growth

About Snapmint:

India’s booming consumer market has over 300 million credit-eligible consumers, yet only 35million actively use credit cards. At Snapmint, we are building a better alternative to credit cards that lets consumers buy now and pay later for a wide variety of products, be it shoes, clothes, fashion accessories, clothes or mobile phones. We firmly believe that an enduring financial services business must be built on the bedrock of providing honest, transparent and fair terms.

Founded in 2017, today we are the leading online zero-cost EMI provider in India. We have served over 10M consumers across 2,200 cities and are doubling year on year. Our founders are serial entrepreneurs and alumni of IIT Bombay and ISB with over two decades of experience across leading organizations like Swiggy, Oyo, Maruti Suzuki and ZS Associates before successfully scaling and exiting businesses in patent analytics, ad-tech and bank-tech software services.

About the role:

Snapmint looking for a Senior Business Analyst to join our Customer Retention & Growth team. This role is critical in shaping how Snapmint engages, retains, and grows its customer base. The analyst will work closely with cross-functional teams including marketing, product, risk, and operations to deliver actionable insights, design customer journeys, and enable data-driven decision making.

Responsibilities

• Own analytics for retention, growth, and lifecycle management initiatives.
• Analyze large datasets to derive insights into customer behavior, segmentation, and engagement patterns.
• Build dashboards, reports, and models to track KPIs and program performance.
• Collaborate with marketing and product teams to design targeting strategies and measure campaign efficacy.
• Partner with leadership to drive growth hypotheses, test experiments (A/B testing, cohorts), and deliver measurable impact.
• Translate business problems into data-driven solutions and communicate findings to both technical and non-technical stakeholders.
• Continuously explore opportunities for improving retention levers, loyalty, and repeat usage.

Required Skills & Qualifications

• B.Tech from a premier institution (IIT or equivalent). MBA from top-tier institutions (IIM or equivalent) is a plus.
• 2–5 years of hands-on experience in analytics, preferably in fintech, ecommerce, or consumer tech.
• Strong proficiency in Python, SQL, and Excel for data analysis and automation.
• Solid foundation in logical reasoning, data interpretation, and problem-solving.
• Ability to thrive in a fast-paced, ambiguous environment with minimal supervision.
• Excellent communication skills with the ability to work across cross-functional teams.
• Prior experience in customer retention, lifecycle management, growth strategy, or segmentation & targeting is highly desirable.

Location: Bangalore

Working Days: 5 days working