Business Analytics Analyst - Marketing & Content Analytics

Overview

Marketing & Content Analytics team is responsible to design & assess impact of marketing efforts across channels and LOB’s in Citi and drive efficient utilization of limited marketing budget with best ROI.

The team helps drive data driven strategies to engage Citi client across channel.

Few notables among the multiple areas that we work in:

• Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
• Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
• Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social media partners, optimize for banners/offers placement across digital real estate for best returns in terms of client acquisition & engagement
• Business critical Dashboards: self-explanatory and detailed dashboards to review the ongoing marketing efforts and drive real time insights for future actions
• Opportunity sizing: Proactively drive recommendations for future marketing strategies across channels
• Process Efficacy: Periodically review existing & new process and identify potential ways to streamline the process and make them efficient using Gen AI tools like Genesis, Github
• Business Intelligence Tools: Deploy/enhance existing/new reports to other advanced reporting platforms
  
  

In order to achieve the best-in-class analytical solutions across business units we use the best in class upcoming tools and technology.

What’s expected from you?

As a Analytics lead, we are seeking an experienced analytics candidate who should be able to perform below behaviors in their day-to-day role:

• Client Obsession – Create client centric analytic solution to business problems. Individual should be able to have a consulting mindset to interact with multiple businesses and develop analytics solutions.

• Hands-on Analytic Project Execution – Deliver complex analytic projects that requires wrangling with multiple data sources, Digital tools & platforms. This would require an understanding of business context, conversion of business problems to formulate analytical methodology, identifying trends and patterns with data
• Data Analysis & Reporting:
• Extract, clean, and transform data from various sources, including web analytics platforms, CRM systems, and marketing automation tools.
• Conduct ad-hoc data analysis to answer specific business questions and provide insights to stakeholders.
• Create clear and concise reports and presentations to communicate findings and recommendations.
  
Skillset You Should Possess

The most important skill that our analyst should possess is their love for data and their eagerness for new challenges & solving new problems. Apart from these, they should also have the following skillset

Basic Qualifications


• Master’s /MCA or Bachelor’s degree in Engineering / Technology / computer science from premier institutes with 2 + years of experience in delivering analytical solutions
• Ability to identify, clearly articulate and solve complex business problems and present them to the management in a structured and simpler form
• Hands on experience in SQL, Python, Pyspark, Hive, Impala
• Hands on experience working with large, complex, unstructured dataset, data warehouses and ability to pull data using relevant programs and coding.
• Experience in working on Investment Analytics, Retail Analytics, Credit Cards, Services, Banking & Markets Financial Services be nice to have
• Understating of Customer lifecycle
• Should have excellent communication and inter-personal skills
• Strong team player
• Ability to guide and Mentor Juniors
  
  
Preferred Qualifications


• Experience in Python, pyspark, Hive, Impala, SQL programing will be preferred
• Credit card and retail banking pnl experience would be preferred
• Experience in Tableau would be preferred
• Knowledge on Sprinklr, Adobe and other web analytics tools
  
  
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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

Marketing Analytics, PySpark, Python (Programming Language), Structured Query Language (SQL), Website Analytics.

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