Data Analyst

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

About team:

Analytics team provides analytical support to multiple stakeholders (Product, Engineering, Business development, Ad operations) by developing scalable analytical solutions, identifying problems, coming up with KPIs and monitor those to measure impact/success of product improvements/changes and streamlining processes.

This will be an exciting and challenging role that will enable you to work with large data sets, expose you to cutting edge analytical techniques, work with latest AWS analytics infrastructure (Redshift, s3, Athena, and gain experience in the usage of location data to drive businesses. Working in a dynamic start up environment will give you significant opportunities for growth within the organisation.

A successful applicant will be passionate about technology and developing a deep understanding of human behaviour in the real world. They would also have excellent communication skills, be able to synthesise and present complex information and be a fast learner.

You Will:

• Perform root cause analysis with minimum guidance to figure out reasons for sudden changes/abnormalities in metrics
• Understand objective/business context of various tasks and seek clarity by collaborating with different stakeholders (like Product, Engineering
• Derive insights and putting them together to build a story to solve a given problem
• Suggest ways for process improvements in terms of script optimization, automating repetitive tasks
• Create and automate reports and dashboards through Python to track certain metrics basis given requirements
• Automate reports and dashboards through Python

Technical Skills (Must have)

• 4-year B.Tech degree in Computer Science, Statistics, Mathematics, Economics or related fields
• 2-4 years of experience in working with data and conducting statistical and/or numerical analysis
• Ability to write SQL code
• Scripting/automation using python
• Hands on experience in data visualisation tool like Looker/Tableau/Quicksight
• Basic to advance level understanding of statistics

Other Skills (Must have)

• Be willing and able to quickly learn about new businesses, database technologies and analysis techniques
• Strong oral and written communication
• Understanding of patterns/trends and draw insights from those Preferred Qualifications (Nice to have)
• Experience working with large datasets
• Experience with AWS analytics infrastructure (Redshift, S3, Athena, Boto3)

Benefits

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

• Parental leave- Maternity and Paternity
• Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
• In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
• Health cover for any hospitalization. Covers both nuclear family and parents
• Tele-med for free doctor consultation, discounts on health checkups and medicines
• Wellness/Gym Reimbursement
• Pet Expense Reimbursement
• Childcare Expenses and reimbursements
• Employee referral program
• Education reimbursement program
• Skill development program
• Cell phone reimbursement (Mobile Subsidy program).
• Internet reimbursement/Postpaid cell phone bill/or both.
• Birthday treat reimbursement
• Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
• Creche reimbursement
• Co-working space reimbursement
• National Pension System employer match
• Meal card for tax benefit
• Special benefits on salary account