Data Analytics Engineer(Adobe Launch)

Job Purpose - The role focuses on implementing and managing Adobe Analytics and Adobe Tag Manager (Adobe Launch) solutions to optimize digital data collection and insights. The ideal candidate will be responsible for configuring analytics tracking across web and mobile platforms, ensuring accurate data capture, and troubleshooting implementation issues using debugging tools like Adobe Debugger and Charles. Additionally, the role involves managing Adobe Analytics report suites and supporting heartbeat media analytics tracking. Expertise in JavaScript is essential for customizing tracking solutions, and experience with Web SDK migration or other analytics platforms like Mixpanel and Google Analytics is a plus. The position aims to enhance data-driven decision-making by ensuring seamless analytics integration and reporting.

Key Responsibilities-

• Work with developers, marketers, and data analysts to define tracking requirements.
• Maintain comprehensive documentation of tracking implementations, variable usage, and data flows.
• Develop and implement Adobe Analytics tracking using JavaScript, Adobe Launch, or custom tag management solutions.
• Manage Multi Adobe Report suites for multiple projects. Includes variable creation, classification, managing processing rules.
• Ensure accurate data collection by handling cross-domain tracking, link tracking, form tracking, and Media tracking.
• Implement custom JavaScript solutions where necessary for advanced tracking needs.
• Validate tracking implementations through network requests (e.g., using browser dev tools, Charles proxy, Adobe Debugger).
• Debug issues related to incorrect or missing analytics data.

Skills & Experience-

• Minimum 2-3 years of experience in Adobe Tag Manager (Adobe Launch) and Adobe Analytics.
• Bachelor’s degree in computer science, Information Systems, or a related field (or equivalent practical experience).
• Adobe Analytics Certification (Developer or Master).
• Web SDK migration.
• Experience on other analytics platform like Mix-panel, Google analytics.
• Standard analytics tracking on Websites, on mobile (good to have).
• Experience on Heartbeat Media analytics tracking.
• Adobe Analytics Report suite management.
• Proficient in JavaScript.
• Debugging tools- Adobe debugger, Charles.

About RWS Technology Services – India

RWS Technology Services provide end-to-end business technology solutions. Our team of experts provides a wide portfolio of services around digital technologies and technology operations to help organizations stay ahead of the curve, lower their total cost of ownership, and improve efficiencies.

How we help - RWS Technology Services offer state-of-the-art technology solutions across the product lifecycle management process – all the way from consulting, concept, design, development to maintenance and optimization. We specialize in helping companies excel in the global, fast-paced technology landscape by supporting them in every aspect of customer interaction: Globalization, Digitization, Customer Experiences Management, Business Processes Automation, and Technology Infrastructure Modernization.

Why choose RWS? - Innovative: RWS understands the needs of our customers to use the best talent, latest technologies, and solutions to help create connected customer experiences. We help our clients differentiate themselves by making their product engineering capabilities more data driven, powered by AI, and supported by cloud services and intelligent edge devices.

Tailored: RWS Technology Services has been delivering technology services and solutions to start-ups, mid-sized and Fortune 500 corporations for over 20 years now. Our technology experience across all key industries ensures tailored applications development to meet the unique business needs of our clients.

Our group is led by dedicated on-shore and off-shore project management teams of highly experienced professionals specializing in both agile and waterfall methodologies. We understand complex technology deployments and have a proven record to manage business critical, time-sensitive, and highly secure deployments that scale with your business growth.