Data Insights Analyst

Summary

Responsible for leveraging Google Analytics 4 (GA4) to extract, analyze, and interpret data to support business objectives and decision-making processes. Requires proficient understanding and translating business requirements into actionable insights and recommendations derived from GA4 data.

About The Role

Key Responsibilities:

• Data Extraction & Analysis: Extract and analyze GA4 data to provide meaningful insights into user behavior, website performance, and digital marketing effectiveness.
• Reporting & Dashboarding: Develop custom reports, dashboards, and data visualizations using GA4 data to monitor key metrics and performance indicators.
• Insights and Recommendations: Providing actionable insights and recommendations to optimize website performance, user experience, and marketing campaigns.
• Customization & Configurations: Configure GA4 data streams, events, and conversions to align with business goals and KPIs (key performance indicators). Utilize custom dimensions, metrics, and attribution models to capture and analyze data relevant to unique business needs.
• Pharma knowledge: Understanding of the Pharma industry landscape, including regulatory compliance, patient journey mapping, and healthcare data privacy considerations
  
  

Minimum Requirement

• 2-4 Years of experience in digital analytics, hands on experience on Google Analytics 4.
• Proficiency in Google Analytics and Google Tag Manager.
• Strong analytical skills and ability to interpret data.
• Understanding of digital marketing concepts and website optimization techniques.
• Excellent communication skills to present findings and recommendations effectively
• GA4 Certification is strongly preferred
  
  

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards