Overview
Key Responsibilities
● User Research & Insights: Conduct user research, persona development, and usability testing to understand user needs and pain points.
● Design Leadership: Lead the creation of wireframes, prototypes, and high-fi delity designs for web and mobile platforms, ensuring a seamless user experience.
● Cross-Functional Collaboration: Work closely with Product Managers, Developers, and Marketing teams to align designs with business objectives and technical feasibility.
● Information Architecture: Defi ne and structure user fl ows, navigation systems, and content hierarchies for optimal usability.
● Design Systems: Establish and maintain a design system to ensure consistency across all digital touchpoints.
● Data-Driven Design: Leverage analytics tools such as GA, Hotjar, and WebEngage to gather user behavior insights and iterate on designs.
● Accessibility & Optimization: Ensure designs meet accessibility standards (e.g., WCAG) and are optimized for performance across devices and platforms.
● Mentorship: Guide and mentor junior designers, fostering a culture of creativity and collaboration.
Qualifications
● Educational Background: Bachelor’s or Master’s degree in Design, Human-Computer Interaction, or a related fi eld.
● Experience: 7-8 years of experience in UI/UX design, with a strong portfolio showcasing user-centric designs for web and mobile applications.
● Tools Proficiency: Expertise in design tools like Figma, Sketch, Adobe XD, and prototyping tools such as InVision.
● User Research: Hands-on experience conducting user research, usability testing, and gathering actionable insights.
● Analytical Skills: Familiarity with tools like Google Analytics, Hotjar, and WebEngage for data analysis.
● Technical Acumen: Basic understanding of front-end development (HTML, CSS, JavaScript) is a plus.
● Soft Skills: Strong problem-solving, communication, and collaboration skills.