Ganganagar, Rajasthan, India
Information Technology
Full-Time
Malabar Group
Overview
- Data Collection and Preparation :
- Gather data from multiple sources, including Google Analytics, social media platforms, email marketing tools, and advertising platforms (Google Ads, Facebook Ads).
- Clean, transform, and prepare data for accurate analysis and actionable Data Analysis and Interpretation :
- Conduct statistical analysis to identify trends, customer behaviour, and campaign performance.
- Use analytics techniques to determine key engagement drivers, conversion rates, and digital KPIs.
- Identify areas for marketing strategy improvements based on Reporting and Communication :
- Develop clear and concise reports and dashboards to communicate findings.
- Present data-driven insights that inform marketing strategies and Optimization and Strategy :
- Leverage analytics data to refine targeting, enhance personalization, and optimize marketing campaigns.
- Collaborate with marketing teams to implement data-backed strategies for digital success.
- Experience in Data Analysis, Performance Tracking, and Optimization
- Proficiency in data analysis tools (SQL, Python)
- Familiarity with web analytics platforms (Google Analytics, Adobe Analytics)
- Knowledge of CRM & marketing automation platforms
- Expertise in data visualization tools (Tableau, Power BI)
- Strong problem-solving and analytical skills
- Ability to communicate insights effectively to both technical and non-technical audiences
- Understanding of digital marketing strategies and best practices
- Programming skills (Python or R) are a plus
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