Manager – Business Analyst (Marketing)

Overview

Job Title: Manager – Business Analyst (Marketing)

Department: Marketing

Location: Nagpur

Reports To: Head – Marketing / Strategy Lead

Industry: Pharmaceutical / Healthcare

Experience Required: 6–10 years (Pharma background preferred)

Job Summary:

We are seeking a highly skilled and experienced Business Analyst Manager to join our Marketing team. The ideal candidate will lead the business analysis function, take ownership of client review calls (particularly with client-side sales teams), and support data-driven marketing decisions. A background in the pharmaceutical industry will be a significant advantage.

Key Responsibilities:

• Lead the business analysis efforts for the Marketing team, with a strong focus on sales performance and market insights.
• Take ownership of client sales team review calls, ensuring meaningful insights and actionable takeaways.
• Collaborate with internal teams and client stakeholders to understand business goals and translate them into data insights.
• Manage and mentor a team of Senior Business Analysts and Analysts.
• Prepare and present performance reports, dashboards, and market intelligence summaries.
• Provide competitive analysis, customer segmentation, and ROI evaluation of campaigns.
• Work closely with Marketing, Sales, and Product teams to align strategies.
• Use advanced tools (Excel, Power BI, Tableau, etc.) to analyze data and generate reports.
• Identify gaps, risks, and opportunities in current business processes and recommend improvements

Key Requirements:

• Bachelor's degree required; MBA or equivalent in Marketing/Business Analytics preferred.
• 6+ years of experience as a Business Analyst, with at least 2 years in a managerial role.
• Strong understanding of pharma sales and marketing processes is highly preferred.
• Experience handling client-facing review calls with senior stakeholders.
• Strong analytical, presentation, and communication skills.
• Proficiency in analytical tools such as MS Excel, Power BI, or Tableau. Ability to lead and mentor a small team of analysts.

Preferred Skills:

• Experience in CRM and pharma sales analytics tools.
• Knowledge of pharmaceutical sales KPIs and metrics.
• Exposure to omnichannel marketing analytics.

Job Type: Full-time

Work Location: In person