Manager, Salesforce Marketing Cloud Engineer

Job Description

Manager, Salesforce Marketing Cloud Engineer

The Opportunity

• Based in Hyderabad - INDIA, join a global healthcare biopharma company and be part of a 130- year legacy of success backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
• Be part of an organisation driven by digital technology and data-backed approaches that support a diversified portfolio of prescription medicines, vaccines, and animal health products.
• Drive innovation and execution excellence. Be a part of a team with passion for using data, analytics, and insights to drive decision-making, and which creates custom software, allowing us to tackle some of the world's greatest health threats.
  
  

Our Technology Centres focus on creating a space where teams can come together to deliver business solutions that save and improve lives. An integral part of our company’s IT operating model, Tech Centres are globally distributed locations where each IT division has employees to enable our digital transformation journey and drive business outcomes. These locations, in addition to the other sites, are essential to supporting our business and strategy.

A focused group of leaders in each Tech Center helps to ensure we can manage and improve each location, from investing in growth, success, and well-being of our people, to making sure colleagues from each IT division feel a sense of belonging to managing critical emergencies. And together, we must leverage the strength of our team to collaborate globally to optimize connections and share best practices across the Tech Centres.

Role Overview

As a Salesforce Marketing Cloud and Customer Data Platform (CDP / aka Salesforce Data cloud ) Developer is responsible for designing, implementing, and managing marketing automation solutions using Salesforce Marketing Cloud and integrating customer data from various sources into a unified platform. This role combines technical skills with marketing knowledge to enhance customer engagement and optimize marketing strategies. You need to collaborate with team members to troubleshoot issues and ensure smooth project execution. This position is ideal for those looking to grow their skills in Salesforce eco-system.

What Will You Do In This Role

• Setup and Configuration Configure Salesforce Marketing Cloud to align with business objectives, including setting up user roles, permissions, and security settings.
• Campaign Management Understand, execute, and manage multi-channel marketing campaigns (email, SMS, social media) using Marketing Cloud tools.
• Data Integration Integrate customer data from various sources (CRM systems, web analytics, third-party applications) into the Salesforce Data cloud Platform and ensure data accuracy, consistency, and integrity across all integrated systems.
• Segmentation Strategies Develop and implement audience segmentation strategies based and Utilize customer data to create personalized marketing messages and experiences.
• Automation Creation Build automated marketing workflows using Journey Builder and Automation Studio to enhance customer engagement and monitor and optimize automated processes for performance and efficiency.
• Performance Tracking Create reports and dashboards to track the performance of marketing campaigns and customer engagement metrics and analyze campaign data to derive insights and make data-driven recommendations for future marketing strategies.
• Cross-Functional Collaboration Work closely with developers/product managers and BA and other IT teams to understand requirements and deliver effective solutions and provide training and ongoing support to marketing teams on using Salesforce Marketing Cloud and CDP functionalities.
  
  

What Should You Have

Bachelor’s degree in computer science / information systems or equivalent technical field from a recognized University or Institute.

• 5+ years of relevant experience in developing and implementing complex solutions in Salesforce Platform at large scale project delivery model.
• 2+ years of hands-on experience with the Salesforce platform, preferably with a focus on Salesforce Marketing Cloud and Data Cloud (CDP) and proven track record of successful salesforce implementation, integration over API, configurations & Customization.
• In-depth knowledge of Salesforce Marketing Cloud components, including Email Studio, Journey Builder, Automation Studio, and Audience Builder.
• Should proficient enough in salesforce security, Sharing rule, Permission set, Trigger, OWD and profiles.
• Experience with AMP script, SQL, and other scripting languages for data manipulation and dynamic content creation.
• Good understanding of Data cloud concepts, overview on relational data modeling ( DMO and DLO), and customer segmentation strategies is needed.
• Nice to have some experience in integrating of multiple data sources into a Data cloud platform and managing customer profiles.
• Exposure in any script (Type Script, Java Script, Angular, Node etc ) and exposure in using APIs and ETL tools (e.g., MuleSoft, Informatica) and understanding of AWS services or serverless architecture is nice to have.
• Pharma domain experience is an added advantage.
• Strong analytical and problem-solving abilities with effective solutions are highly valued.
• Good verbal and written communication skills for effective collaboration with team members and stakeholders
• Should have a proper attitude to learn and adopt new technologies.
• Ability to stay updated with the latest Salesforce features and best practices.
• Salesforce Platform certification is preferable.
  
  

Who We Are

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What We Look For

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

#HYD IT2025

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation

VISA Sponsorship

Travel Requirements

Flexible Work Arrangements

Hybrid

Shift

Valid Driving License

Hazardous Material(s)

Required Skills

Business, Data Engineering, Data Visualization, Design Applications, Engineering Management, Human Resource Management, Leadership Management, Management Process, Manufacturing Engineering, Marketing, Marketing Management, Marketing Resource Management (MRM), Promotions Management, SAP HCM, Social Collaboration, Software Configurations, Software Development, Software Development Life Cycle (SDLC), Solution Architecture, System Designs, Systems Integration, Testing

Preferred Skills

Job Posting End Date

09/30/2025

• A job posting is effective until 11 59 59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
  
  

Requisition ID R351487