Vadodara, Gujarat, India
Information Technology
Full-Time
Gainwell Technologies
Overview
Summary
We are seeking a highly analytical and detail-oriented Marketing Analyst to transform complex marketing and sales data into actionable insights. The ideal candidate will have expertise in data visualization using Power BI/Tableau and will be responsible for designing, building, and maintaining reports and dashboards that enable data-driven decision-making across marketing and sales teams. Additionally, this role involves analyzing and communicating insights to relevant stakeholders while supporting marketing operations.
Location: Hybrid/Bangalore, India
Your role in our mission
Key Responsibilities:
Campaign Reporting & Analysis:
Education:
We are seeking a highly analytical and detail-oriented Marketing Analyst to transform complex marketing and sales data into actionable insights. The ideal candidate will have expertise in data visualization using Power BI/Tableau and will be responsible for designing, building, and maintaining reports and dashboards that enable data-driven decision-making across marketing and sales teams. Additionally, this role involves analyzing and communicating insights to relevant stakeholders while supporting marketing operations.
Location: Hybrid/Bangalore, India
Your role in our mission
Key Responsibilities:
Campaign Reporting & Analysis:
- Build and maintain advanced dashboards to track key metrics such as account engagement, campaign performance, account progression, account interactions, account scoring, and pipeline generation.
- Work closely with the Account Executive team to deliver insights that will help them identify and prioritize high-potential accounts, guiding them through the sales funnel.
- Use marketing platforms such as Salesforce, HubSpot, Demandbase, and others to extract, clean, and organize data, ensuring data integrity and consistency.
- Design, develop, and maintain compelling and intuitive reports and interactive dashboards using Power BI or Tableau to visualize key marketing and sales metrics.
- Automate and streamline data reporting processes to ensure timely and accurate reporting across all marketing activities.
- Leverage BI tools like Power BI or Tableau to build interactive dashboards that allow stakeholders to track ABM campaign performance, engagement, and pipeline generation.
- Work closely with sales, marketing, and other teams to ensure alignment of data between platforms and reports.
- Identify opportunities to integrate data across platforms, streamline reporting processes, and enhance the accuracy and efficiency of ABM reporting.
- Manage the project management system, ensuring smooth workflow tracking, task prioritization, and efficient project execution across marketing and sales initiatives.
- Support operational activities related to marketing, ensuring alignment and consistency in the marketing processes.
Education:
- Bachelor's degree in Business Analytics, Statistics, Computer Science, or a related quantitative field.
- MBA (optional but preferred) with a focus on operations or analytics.
- 4-8 years of experience in marketing analytics, business intelligence, or a related field.
- Expert proficiency in Power BI or Tableau (including data modeling, calculated fields, and advanced visualizations).
- Strong SQL skills for querying databases and extracting relevant data.
- Proficiency with Excel for data manipulation and analysis.
- Familiarity with marketing automation platforms (e.g., HubSpot), ABM tools (e.g., Demandbase), CRM systems (e.g., Salesforce), and web analytics platforms (e.g., Google Analytics).
- Excellent communication skills with the ability to present complex data insights clearly and succinctly to both technical and non-technical stakeholders.
- Strong analytical skills, with the ability to interpret marketing data, identify trends, and derive insights for actionable decision-making.
- Ability to work independently, prioritize tasks, and manage multiple projects with varying deadlines in a fast-paced environment.
- Lead marketing analytics for ABM campaigns in a fast-growing, dynamic environment.
- Opportunity to directly influence marketing and sales strategies with data-driven insights.
- Collaborative, cross-functional role with a high level of visibility across teams.
- Competitive compensation with ample growth and development opportunities.
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