Kochi, Kerala, India
Information Technology
Full-Time
PepsiCo India
Overview
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Overview
We are seeking an experienced and strategic Business Analyst / Functional Lead to drive solution definition, business alignment, and successful delivery of Real-Time Decisioning initiatives and play a critical role in translating complex business needs into actionable functional requirements, guiding cross-functional teams, and shaping customer-centric decisioning strategies across digital channels.
Responsibilities
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- Hyderabad, India
- IT
- 382626
- Yes - Standard
- Yes
Apply now
Join Our Talent Community
JOB_DESCRIPTION.SHARE.HTML
CAROUSEL_PARAGRAPH
JOB_DESCRIPTION.SHARE.HTML
Overview
We are seeking an experienced and strategic Business Analyst / Functional Lead to drive solution definition, business alignment, and successful delivery of Real-Time Decisioning initiatives and play a critical role in translating complex business needs into actionable functional requirements, guiding cross-functional teams, and shaping customer-centric decisioning strategies across digital channels.
Responsibilities
- Gather, analyze, and document business and functional requirements for decisioning use cases (e.g., next-best-action, personalized offers, customer journeys).
- Act as the primary liaison between business stakeholders, product owners, and technical teams for real-time decisioning solutions.
- Define and maintain decision logic, business rules, and outcome scenarios in alignment with marketing and CX goals.
- Facilitate all Agile ceremonies including sprint planning, daily stand-ups, reviews, and retrospectives.
- Guide the team in Agile practices, track sprint progress, and manage delivery risks.
- Remove blockers and coordinate across business, design, tech, QA, and operations teams.
- Maintain ADO board, backlog grooming, sprint metrics, and continuous improvement initiatives.
- Collaborate with solution architects to design customer-centric, scalable real-time decisioning frameworks.
- Lead discovery and requirement workshops with marketing, data, and technology stakeholders.
- Own the functional design documents, user stories, and solution blueprints; ensure clarity, accuracy, and traceability.
- Work with engineering teams to define test scenarios and validate decisioning outputs.
- Support rollout, training, and adoption of decisioning platforms across business units.
- Continuously monitor and optimize decisioning logic and KPIs in partnership with analytics teams.
- Candidate should have total 9 – 14 years of total IT experience and at least 3+ years of relevant work experience as an RTD Functional Lead and business analysis, functional consulting, or similar roles in MarTech, AdTech, or CX platforms.
- Bachelor's or Master's degree in computer science, information technology, or a related field.
- Strong understanding of real-time decisioning platforms such as:
- Salesforce Marketing Cloud Personalization / Interaction Studio
- CleverTap
- Proven ability to map customer journeys and define decision strategies based on personas, behavior, and context.
- Skilled in requirement gathering, functional documentation, user story writing, and backlog management.
- Excellent understanding of data flows, business rules, segmentation, and targeting.
- Ability to translate business needs into logical rules, decision tables, and KPIs.
- Strong communication and stakeholder management skills across business and technical audiences.
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