Senior Business Analyst - Performance Marketing

Overview

(*Note: This is a requirement for one of Uplers' client - 1DigitalStack)

Job Role - Senior Business Analyst - Performance Marketing

Location: Gurugram

Employment Type: Full-Time-On Site

Experience: 1-5 years relevant experience

Role Description

We are hiring for Performance Marketing Analysts, Consultants and Managers with hands-on experience on Blinkit, Swiggy, Zepto, Amazon, Flipkart and other e-commerce/ quick commerce performance marketing. She/He should have a good understanding of linking category and platform insights to performance marketing actions. The role will be very hands-on and will involve full ownership of execution of campaigns (including keyword harvesting, bid changes, report creation) using our automation tool.

Key Responsibilities

● Serve as a strategic partner to clients, offering actionable insights and solutions to their complex business and operational challenges..

● Collaborate with product, tech, and business teams to deliver high-impact, insight-led outcomes.

● Understand business processes, data flows, tools, and technology to translate business needs into analytical solutions and provide data-backed recommendations

● Work across multiple client engagements, applying analytics, business storytelling, and project management skills.

● Manage end-to-end client relationships, including onboarding, communication,delivery and issue resolution.

● Collaborate on performance marketing strategies to boost ROI and campaign effectiveness

● Lead, mentor, and manage teams to ensure high performance and delivery excellence.

Requirements

● 1-5 years of experience in e-commerce performance marketing - esp Amazon, Flipkart, Blinkit etc

● Experience in executing and optimizing performance marketing campaigns

● Proficiency in using marketing analytics tools and platforms

● Ability to analyze data and provide actionable insights for performance improvement

● Excellent communication and collaboration skills

● Demonstrated ability to work in a fast-paced and dynamic environment

● Bachelor's degree in Marketing, Business, or a related field

Company Description

1DigitalStack.ai is a cutting-edge Technology and Data Science product company helping brands win and grow profitably on e-commerce marketplaces across the globe. Our platforms empower customers to accelerate revenue growth through deep e-marketplace data, advanced and custom analytics, actionable intelligence, and end-to-end media optimization and automation. With our solutions, Brand Managers, P&L Owners, E-commerce Managers, Channel & Category Managers, and Marketing Leaders unlock new revenue opportunities every day. We partner with some of India’s largest consumer brands, including Unilever, Marico, Coke, Unicharm, Tata Consumer, and Dabur. We operate across 220+ global marketplaces spanning Southeast Asia, Europe, and the

UAE, enabling enterprises to maximize performance, profitability, and scale on e-commerce channels.