Associate QA Analyst, Paid Media Data

Overview

Acadia is a modern media and growth agency. We have a bottom-up, audience-based approach to media that is very accountable and addressable. Media is not one thing at Acadia, but many. Acadia is a very agile agency environment, with a "roll up your sleeves" mentality needed across all employees.

About The Role

Are you passionate about data and driven by accuracy? We are seeking a meticulous Associate QA Analyst to become the guardian of our Paid Media data quality. With 1–2 years of experience in data, analytics, or QA, you are someone who finds satisfaction in working with numbers, dashboards, and logic to ensure everything adds up perfectly.

In this role, you will be at the heart of our data operations, collaborating closely with our expert Paid Media, Analytics, and Engineering teams. Your work will directly impact our ability to deliver accurate reporting, maintain reliable data pipelines, and build trust in the tools and dashboards that drive our decisions.

Location: India (Remote)

Work Timings: 2:30 PM - 11:30 PM IST

What You'll Do

Paid Media Data Assurance

• Become a Data Detective: Dive deep into our data from major paid media platforms like Google Ads, Meta, and Microsoft to validate its integrity.
• Own Key Metrics: Take ownership of QA for crucial paid media KPIs, including spend, clicks, impressions, conversions, CPA, and ROAS.
• Connect the Dots: Skillfully cross-check and reconcile data between ad platforms, our databases, and client-facing dashboards.
• Ensure Flawless Aggregation: Validate that our data aggregations (daily, weekly, monthly) and complex metric calculations are always accurate.
• Identify & Resolve Issues: Proactively hunt for data discrepancies, anomalies, or missing values and collaborate on solutions.
• Safeguard Our Systems: Support essential regression testing whenever our data logic or pipelines are updated to prevent any downstream issues.
  
  

• Be a Team Player: Partner with Analytics, Paid Media, and Engineering experts to deeply understand requirements and ensure alignment.
• Build Our Knowledge Base: Create and maintain clear, concise QA documentation, including test cases, validation checklists, and metric definitions.
• Drive Improvement: Actively contribute to our established QA processes by suggesting and implementing improvements.
  
  

• A solid foundational understanding of paid media platforms (e.g., Google Ads, Meta Ads) and their core metrics.
• 1–2 years of hands-on experience in a Data QA, Reporting, Analytics, or a similar data-focused role.
• A natural curiosity and familiarity with digital marketing KPIs.
• Bonus Points: Working knowledge of SQL for data validation.
  
  

• An exceptional eye for detail—nothing gets past you.
• An analytical and creative problem-solving mindset.
• Excellent communication skills to clearly articulate issues and findings.
• A strong desire to learn, grow, and adapt in a dynamic, fast-paced environment.
  
  

• PTO – 16 Days
• Company Paid Holidays – 16 Days
• Volunteering Time Off – 2 Days
• Wellness Reimbursement
• Mental Health Reimbursement
• Professional Development Reimbursement
• Health Insurance Coverage
• 100% Remote Work
  
  

• Can-Do - We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find solutions and take ownership.
• Curiosity - We show genuine interest. We are the first to ask why, the first to research, and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions.
• Candor - We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships where respect and humanity thrive.
• Community - We will make lives better for those people, clients, and other deserving causes that we care deeply about.