Business Analyst - Market Research Job

YASH Technologies is a leading technology integrator specializing in helping clients reimagine operating models, enhance competitiveness, optimize costs, foster exceptional stakeholder experiences, and drive business transformation.

At YASH, we’re a cluster of the brightest stars working with cutting-edge technologies. Our purpose is anchored in a single truth – bringing real positive changes in an increasingly virtual world and it drives us beyond generational gaps and disruptions of the future.

We are looking forward to hire Market Research Professionals in the following areas :

1-3 Years

Job Description

• Contribute to the planning and execution of marketing campaigns across diverse platforms, ensuring consistency and effectiveness.
• Support in market research and analysis to identify customer needs, preferences, and trends, providing insights to optimize marketing strategies.
• Support the creation and optimization of marketing collateral such as brochures, presentations, and website content to effectively communicate the company's value proposition.
• Foster collaboration among cross-functional teams, leveraging insights to maintain messaging alignment and brand coherence.
• Utilize analytical tools to monitor and evaluate marketing performance, providing actionable insights to optimize future initiatives.
• Assist in organizing and coordinating promotional events, trade shows, and conferences to increase brand awareness and generate leads.
  
  

Required Technical/ Functional Competencies

Content Creation

• Can create basic marketing materials such as brochures, flyers, and social media posts using standard tools and templates.
  
  

Corporate Branding

• Basic understanding of corporate branding, including brand guidelines and visual identity. Learns about fundamental branding concepts such as brand identity, positioning, and equity.
• Can maintain brand consistency across basic marketing materials.
  
  

Digital Marketing

• Basic understanding of B2B marketing ecosystem, particularly technology industry.
• Familiarity with digital marketing concepts (e.g., SEO, SMM, and email marketing.)
• Can execute basic campaigns using standard tools and platforms.
  
  

Market Research And Analysis

• Understands basic market research concepts such as surveys, focus groups, and competitive analysis.
• Can conduct basic research using standard tools and techniques.
  
  

Social Media Marketing

• Understands basic social media platforms and plan calendar/scheduling the post.
• Create engaging posts and monitor basic metrics
  
  

Field Marketing

• Understands the basics of field marketing, including event coordination and on-site logistics. Learns to create simple promotional materials for events; understanding of the Lead to Closure cycle.
• Able to conduct basic prospecting activities using standard tools and techniques. Begins to grasp sales processes and manages relationships with sales/support groups at a basic level.
  
  

Marketing Automation

• Understands the basics of marketing automation tools and platforms.
• Learns to set up simple automated workflows and email campaigns.
  
  

Seo

• Understands basic keyword research concepts such as search volume, competition, and relevance.
• Can conduct basic research using standard tools and techniques.
  
  

Service Line Marketing

• Understand the basics of service line marketing for technologies (i.e. SAP, Data, Cloud, Infrastructure, etc.) Knows positioning, messaging, and basic market analysis.
• Learns to create various marketing materials. Can grasp Lead to Closure Cycle. Understands sales processes and manages relationships with sales/support groups.
  
  

Required Behavioral Competencies

Accountability

• Takes ownership for and ensures accuracy of own work, meets deadlines, and asks questions about possible gaps to ensure clarity of ownership.
  
  

Agility

• Demonstrates a willingness to accept and embrace differing ideas or perceptions which are beneficial to the organization.
  
  

Collaboration

• Participates in team activities and reaches out to others in team to achieve common goals.
  
  

Customer Focus

• Displays awareness of customers stated needs and gives priority to meeting and exceeding customer expectations at or above expected quality within stipulated time.
  
  

Communication

• Effectively communicates in written and oral form, well-organized thoughts to others. Speaks openly and honestly with all employees.
  
  

Drives Results

• Demonstrates a "can do" attitude and is willing to stretch self to achieve and exceed defined goals/targets.
  
  

Certifications

• Digital Marketing Certification, Social Media Marketing Certification, SEO Certification, Google Analytics.
  
  

Technical/ Functional Competencies

• Content creation
• Corporate Branding
• Digital marketing
• Field Marketing
• Market research and analysis
• Marketing Automation
• SEO
• Service Line Marketing
• Social Media Marketing
  
  

Behavioral Competencies

• Accountability
• Agility
• Collaboration
• Communication
• Customer Focus
• Drives Results
  
  

At YASH, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. We leverage career-oriented skilling models and optimize our collective intelligence aided with technology for continuous learning, unlearning, and relearning at a rapid pace and scale.

Our Hyperlearning workplace is grounded upon four principles

• Flexible work arrangements, Free spirit, and emotional positivity
• Agile self-determination, trust, transparency, and open collaboration
• All Support needed for the realization of business goals,
• Stable employment with a great atmosphere and ethical corporate culture