Business Analyst

Overview

A Business Analyst with lead generation and marketing skills plays a key role in driving business growth by analyzing market trends, identifying potential clients, and optimizing marketing strategies. This hybrid role requires a mix of analytical thinking, strategic planning, and digital marketing expertise.

Key Responsibilities:

• Market & Business Analysis
• Conduct market research to identify trends, customer behavior, and competitor strategies.
• Analyze business performance metrics and provide insights to improve efficiency.
• Identify new business opportunities and recommend strategies for expansion.
• Lead Generation
• Develop and implement strategies to generate high-quality leads.
• Utilize CRM tools and databases to track leads and conversion rates.
• Optimize lead generation channels, including LinkedIn, email marketing, and paid advertising.
• Marketing Strategy & Execution
• Work with the marketing team to create data-driven campaigns.
• Develop content strategies that align with customer pain points and business goals.
• Use SEO, social media, and PPC campaigns to enhance brand visibility.
• Sales & Business Development Support
• Collaborate with sales teams to refine the customer acquisition process.
• Analyze customer feedback and behavior to enhance product positioning.
• Prepare reports and dashboards to measure marketing and sales performance.
• Stakeholder Communication
• Present findings and insights to stakeholders to drive decision-making.
• Work cross-functionally with sales, marketing, and product teams.

Key Skills Required:

• Business Analysis: Data interpretation, forecasting, and process optimization.
• Lead Generation: CRM tools (HubSpot, Salesforce), email automation, LinkedIn prospecting.
• Marketing Analytics: Google Analytics, social media insights, A/B testing.
• SEO & Digital Marketing: PPC campaigns, content marketing, and inbound strategies.
• Sales Funnel Optimization: Understanding of sales pipelines and conversion strategies.
• Project Management: Agile methodologies, collaboration tools (Trello, Asana, Jira).

Who Should Consider This Role?

• A business analyst looking to expand into marketing and sales strategy.
• A marketing professional with strong analytical skills wanting to focus on data-driven decisions.
• Someone interested in bridging the gap between business intelligence and customer acquisition.

Job Type: Full-time

Pay: ₹160,987.76 - ₹345,318.72 per year

Benefits:

• Cell phone reimbursement
• Paid sick time

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus
• Yearly bonus

Work Location: In person

Expected Start Date: 12/03/2025