Business Analyst

Overview

We are seeking a Business Analyst to join our Marketing Team, responsible for generating insights through data analysis and reporting. The candidate will play a crucial role in optimizing marketing strategies, improving campaign performance, and supporting the marketing team with actionable insights.

Responsibilities

• Daily Reporting & Analysis: Responsible for preparing and delivering daily performance reports to track key metrics and KPIs.
• Data Management: Utilize SQL to extract, manipulate, and analyze large datasets to generate insights.
• Reporting Tools: Leverage tools like Excel and Power BI to create dashboards, reports, and visualizations for better decision-making.
• Marketing Insights: Provide data-driven insights to support marketing strategies and improve the performance of ongoing campaigns.
• Collaboration: Work closely with cross-functional teams, including marketing, sales, and product, to understand business requirements and provide analytical support.
• Performance Tracking: Monitor the effectiveness of marketing channels and campaigns (e.g., PPC, SEO, Affiliate Marketing, CPC) and recommend improvements.
• Ad-hoc Analysis: Conduct deep dives into specific data sets as required to identify trends, opportunities, and areas for optimization.

Qualifications

• Education: B.Tech/BE or a preferred MBA in Analytics or a related field.
• Experience: 5-8 years of proven experience in business analysis, preferably with a focus on marketing and analytics.

Required Skills

Technical Skills:

• Hands-on experience with SQL to manage and query data.
• Advanced proficiency in Excel (VLOOKUP, Pivot Tables, Formulas, etc.).
• Power BI experience to build reports, dashboards, and data visualizations.

Bonus Skills:

• Knowledge of Python for data analysis and automation is a plus.
• Knowledge of Google Analytics for performance tracking and reporting.
• Familiarity with digital marketing concepts such as PPC, SEO, Affiliate Marketing, and CPC.

Skills & Competencies:

• Strong analytical and problem-solving abilities.
• Attention to detail and a high degree of accuracy in analysis and reporting.
• Ability to work under pressure and meet deadlines in a fast-paced environment.
• Strong communication skills to present insights clearly to stakeholders.
• A self-starter with the ability to work independently and as part of a team.