Business Analyst Specialised in B2B or B2C Projects

Overview

Experience Required

Minimum 4 years as a Business Analyst in digital, tech or product driven environments

About the Role

We’re looking for a Business Analyst who understands how digital products scale in real B2B and B2C environments. The ideal candidate should have hands-on e-commerce experience and a proven track record of converting business needs into clear, actionable technical requirements. You’ll work closely with product owners, developers, QA teams and stakeholders to define user journeys, solve operational bottlenecks and ensure smooth delivery of features.

Key Responsibilities

• Gather, analyse and document business requirements across B2B or B2C flows
• Translate business needs into functional specs, user stories and acceptance criteria
• Work closely with product, backend, frontend and QA teams to align on scope and delivery
• Analyse e-commerce funnels, user journeys and checkout flows to optimise performance
• Conduct gap analysis, impact analysis and process mapping for new features
• Support sprint planning, backlog grooming and prioritisation
• Work with cross functional teams to ensure business goals are translated into product features
• Collaborate with stakeholders to validate requirements and manage expectations
• Use data and insights to recommend improvements for product usability and business KPIs
• Ensure timely documentation of workflows, BRDs, FRDs and change requests

Must Have Skills

• Strong experience in B2B or B2C business processes
• Mandatory e-commerce experience (catalogue, cart, checkout, payments, returns, logistics)
• Hands-on experience writing clear user stories and acceptance criteria
• Solid understanding of product lifecycles, sprints and Agile frameworks
• Analytical mindset with the ability to interpret data and turn it into insights
• Experience working with engineering teams to convert requirements into technical tasks
• Familiarity with tools like Jira, Confluence, Figma, Miro or similar

Good to Have

• Experience in cross border e-commerce or marketplace ecosystems
• Exposure to SaaS, ERP, CRM or order management systems
• Knowledge of analytics tools like GA4, Mixpanel or similar
• Experience conducting UAT or leading business testing cycles

Who Will Fit This Role

• Someone who has worked closely with engineers and understands technical constraints
• Someone who can think in business terms but write as per product or technical clarity
• Someone with solid problem solving skills and an eye for improving customer journeys