Customer Master Data Analyst

Job Summary

We are seeking a detail-oriented, analytical, and proactive Customer Data Analyst to join our global Commercial Operations team. In this role, you will play a pivotal part in managing and enhancing the quality of customer data in our CRM landscape—currently Siebel, with a transition underway to Salesforce. You will help drive efficient lead management processes, support global data governance, and contribute to strategic initiatives that depend on clean, structured, and actionable customer data.

This is an exciting opportunity to work cross-functionally across sales, marketing, and IT, while influencing how data supports commercial effectiveness in a global organization.

Key Responsibilities

CRM Data Quality & Governance

• Conduct regular audits and cleansing of customer records in Siebel CRM to ensure accuracy, completeness, and consistency.
• Identify and resolve data issues such as duplicates, outdated records, and misclassifications.
• Establish and maintain data governance standards in collaboration with global stakeholders.
• Monitor data quality metrics and provide regular reporting to leadership.

Salesforce CRM Transition Support

• Actively support the migration from Siebel to Salesforce CRM, ensuring high data integrity throughout the process.
• Participate in data mapping, validation, user testing, and feedback loops.
• Help optimize the data structure in Salesforce to meet both business and user needs.
• Provide recommendations based on hands-on experience to ensure smooth user adoption.

Lead Management & Enrichment

• Manage the intake, routing, and tracking of leads from various sources.
• Validate and enrich lead data to support timely and effective qualification by sales teams.
• Work with marketing and sales to support lead-to-opportunity conversion through accurate and actionable data.
• Provide reporting on lead pipeline performance and identify areas for improvement.

Process Optimization & Documentation

• Recommend and help implement improvements to CRM workflows, including lead handling, data entry, and quality control.
• Develop and maintain standard operating procedures (SOPs) related to data and lead management.
• Contribute to user training materials and onboarding documentation.

Stakeholder Collaboration & Support

• Partner closely with global and regional stakeholders in Sales, Marketing, IT, and Operations.
• Act as a go-to contact for CRM-related questions, data requests, and problem-solving.
• Facilitate user feedback and support CRM adoption.

Required Qualifications

• Bachelor of Engineering/Technology, Information Systems, Data Analytics, or related field.
• Minimum 2-3 years of experience in CRM data management, sales operations, or business analytics.
• Hands-on experience with Siebel CRM is required; familiarity with Salesforce CRM is a strong plus.
• Advanced skills in Microsoft Excel; basic knowledge of SQL or data visualization tools (Power BI, or Tableau) is desirable.
• Excellent attention to detail and a commitment to data accuracy and integrity.
• Strong communication skills and the ability to work effectively in global, cross-functional teams.

Preferred Attributes

• Experience with CRM transitions or large-scale data migration projects.
• Understanding of the healthcare or medical device industry.
• Self-starter with the ability to work independently and suggest improvements proactively.
• Comfort working across multiple time zones and with remote teams.

We offer

• The role is a work-from-home remote position.

• Minimal travelling: less than 5%.

• Collaborative and international environment with different cultures.

• English company language.

EEO Statement

Natus Sensory is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.