Data Analyst

Key Responsibilities • Implement, configure, audit and maintain Google Analytics 4 (GA4) tracking across web and app platforms. • Manage and optimize Google Tag Manager (GTM) containers, triggers, and tags to ensure accurate and comprehensive data collection. • Design and build interactive dashboards and reports in Looker Studio to communicate insights to stakeholders. • Audit and maintain MIS reports, aggregating and synthesizing and data across collection sources to improve KPI tracking and trend analysis. • Collaborate with digital marketing teams to set up ad conversion tracking and verify proper attribution in GA4, and ensure campaign tracking is being accurately and consistently tracked. • Conduct audits of existing analytics implementations and recommend improvements. • Translate business requirements into technical specifications for tracking and reporting. • Monitor data quality and troubleshoot discrepancies in analytics data. • Stay current with industry trends and updates in the Google Analytics suite and digital analytics best practices. • Demonstrated ability to work across IT, Product, UX and Marketing/Communications teams. Required Qualifications: • Bachelor’s degree in Marketing, Data Science, Computer Science, or a related field. • 3–5 years of experience in digital analytics or similar role • Proven experience with Google analytics products including GA4, GTM, Looker Studio, and Ad Studio. • Strong understanding of digital marketing strategies and key performance metrics, conversion funnels, and user journey tracking. • Proficiency in data visualization and storytelling through dashboards. • Advanced Excel skills (pivot tables, VLOOKUP, formulas for reporting) • Familiarity with JavaScript, HTML, and CSS for tag implementation and debugging. • Proficiency in data visualization and storytelling through dashboards. • Demonstrated ability to work across stakeholders including IT, Product, UX and Marketing/Communications teams. • Excellent analytical, problem-solving, and communication skills. • Experience with SQL or BigQuery is a plus • Experience with A/B testing tools and methodologies is a plus