Overview
The Data Analyst – Finance is responsible for ensuring complete, accurate, and timely recognition of all revenue streams across the e-commerce marketplace amongst other things. The role identifies leakages, drives root-cause analysis, strengthens controls, and partners with Category, Growth, Tech, CX, and Finance Ops teams to ensure revenue integrity across the order-to-cash cycle.
Key Responsibilities
1. Revenue Validation & Reconciliation
Reconcile daily orders vs. revenue booked (web, app, POS, clinic, dark store, marketplace)
Validate settlement files from payment gateways, COD partners, logistics partners
Ensure accuracy of commissions, platform fees, delivery fees, and convenience charges
Detect mismatches between order value, settlement value, and ledger entries
2. Audit of Discounts, Promos & Pricing
Validate promo codes, category discounts, cashback schemes, platform fee logic
Identify leakage from incorrect discount configurations or unauthorized promotions
Periodic price-to-revenue mapping checks across channels
Partner with Category/Growth to ensure guardrails on promo burn
3. Returns, Cancellations & Refunds Governance
Audit cancellations (customer vs seller vs ops-driven) and ensure correct revenue reversal
Validate refund amounts, timelines, and gateway charges
Monitor abnormal refund patterns, abuse, or system errors
Ensure compliance with marketplace policies and SLA-linked charges
4. Delivery Fee & Platform Fee Assurance
Validate delivery fee computation based on thresholds, pin codes, SLA, SDD/NDD
Identify leakages due to incorrect rule configuration in CMS or backend
Run periodic simulations to ensure rule engines match business policies
5. Payment Gateway & Logistics Reconciliation
Validate MDR, gateway fees, chargebacks, and deductions
Reconcile COD handovers, remittances, undelivered returns, and fake delivery claims
Track disputes and ensure timely recovery
Highlight partner-level revenue leakages
6. GST, Invoice & Compliance Checks
Validate GST rates across categories, HSN codes, and invoices
Ensure revenue classification aligns with compliance requirements
Work with Finance Controller on reconciliation of GST liability vs revenue
7. Root-Cause Analysis & Control Improvement
Identify root causes for revenue loss (tech bugs, logic mismatch, CX errors, category inputs, leakage in returns, fraud)
Build controls, SOPs, alerts, and dashboards for early detection
Partner with Product/Tech to fix order engine or settlement engine issues
Track and close RCA with owners (Category, SCM, CX, Tech)
8. Reporting & Dashboards
Build automated dashboards (Sheets/Excel/PowerBI) for:
Revenue leakages
Promo misuse
Delivery fee collection
Refund losses
Rate-card validation
Present monthly revenue assurance scorecards to leadership
Qualifications & Experience
Bachelor’s degree in Data Analytics, Statistics, Mathematics, Economics, Engineering, or related field
2–5 years in data analytics
Experience in e-commerce, fintech, retail, logistics, marketplace preferred
Strong Excel/Sheets skills; SQL/Python/PowerBI is a plus
- Strong understanding of order lifecycle, payment gateways, reconciliations