Data Analyst – Marketing Analytics & Automation

We are looking for a Data Analyst – Marketing Analytics & Automation to join our Marketing team in Chennai.

In this strategic and hands-on role, you’ll be responsible for analyzing, integrating, and automating data across marketing and sales channels to deliver actionable insights and measurable business impact.

Location: Chennai, India
Department: Marketing
Employment Type: Full-time

About Corporater

Corporater is a global software company that delivers integrated software solutions for Governance, Performance, Risk, and Compliance (GPRC) on a single system — the Corporater Business Management Platform.

We empower medium and large enterprises across industries to align strategy with execution, digitalize operations, and drive business outcomes. Our Chennai office serves as a key technology and marketing hub, supporting global initiatives and growth.

About the Role

We are seeking a skilled Data Analyst with a strong background in marketing analytics, programming, and martech platforms. You will work at the intersection of strategy and technology, playing a critical role in enabling data-driven decision-making through performance tracking, revenue attribution, and marketing automation.

Key Responsibilities

Data Integration & Analysis

• Consolidate and analyze data from sources such as websites, digital campaigns, CRM systems, and sales pipelines

• Map and normalize datasets to create unified customer and account journeys

• Build structured views for evaluating campaign and marketing channel performance

Revenue Attribution & Performance Tracking

• Develop models to attribute pipeline and revenue to specific marketing activities

• Design dashboards to visualize lead flow, conversions, and ROI

• Support multi-touch attribution and optimize channel spend

️ Automation & Reporting

• Build scripts and workflows for ETL, reporting, and visualization

• Maintain automated data pipelines for real-time analytics

• Collaborate with marketing and sales teams to calibrate dashboards and KPIs

Insights & Strategy

• Translate data into performance narratives and strategic recommendations

• Identify patterns and gaps in the marketing funnel and customer behavior

• Recommend improvements in targeting, content, and resource allocation

Collaboration & Governance

• Work closely with Marketing, Sales, and Customer Success to ensure consistent metrics

• Enforce best practices in data quality, campaign tagging, and tracking

• Document processes and support ongoing marketing data governance

Qualifications & Skills

• Bachelor’s or Master’s in Data Science, Computer Science, Statistics, or related field

• 3+ years of experience in marketing analytics or a data analyst role in a digital environment

• Proficiency in Python, SQL, or similar for data processing and automation

• Experience with marketing tools and platforms (e.g., CMS, campaign management, email automation)

• Strong skills in data visualization (Power BI, Tableau, Looker, or Google Data Studio)

• Familiarity with marketing attribution models and customer data platforms (CDPs)

• Understanding of APIs and cross-platform data extraction methods

• Strong analytical, communication, and storytelling skills

Preferred Qualifications

• Experience in B2B marketing or account-based marketing (ABM)

• Familiarity with customer journey mapping and funnel optimization

What We Offer

• A purpose-driven, global work culture with a strong focus on innovation

• Opportunity to influence strategic marketing decisions with data

• Cross-functional collaboration with global Marketing, Sales, and Product teams

• Room for continuous learning and career development

• Competitive salary and benefits

How to Apply

If you're passionate about using data to drive marketing performance and growth, we’d love to hear from you.

Contact:
Neema Sheron
Head of Demand and Marketing Operations
+91 988 4376 995

️ Note: This is a direct company recruitment. We do not accept applications via external agencies. A background check may be conducted for selected candidates.