Deputy Manager-Business Analyst

Role : Deputy Manager-Business Analyst

Department : Marketing

Qualification : Graduate, Masters will be preferred

Experience : 7 years

Broad Responsibilities

• Ensuring the successful execution of projects and initiatives.
• Collaborating with cross-functional teams, analyzing business processes, and

providing strategic recommendations to drive operational efficiency and

improve business performance.

• Managing stakeholder relationships and facilitating effective communication

Broad Responsibilities

1. Collaborate with stakeholders to understand their needs and gather detailed

business requirements.

2. Analyze data to identify trends, patterns, and insights that inform business

decisions.

3. Develop and document business process models to illustrate current and

future states.

4. Propose and design technical and process solutions that meet business needs

and objectives.

5. Work with IT and other departments to implement solutions and ensure they

align with business goals.

6. Communicate findings, recommendations, and project updates to

stakeholders and executives.

7. Create detailed documentation of business requirements, processes, and

solutions.

8. Participate in testing and validating new systems and processes to meet

business requirements.

9. Identify opportunities for process improvements and contribute to ongoing

optimization efforts.

10. Conduct market research and analyse market trends, brand visibility, and

competitive markets.

11. Analyse and report data about marketing and sales to improve marketing

efforts.

12. Manage marketing budgets and allocate resources effectively.

13. Design and implement marketing campaigns through email, social media,

and online advertising.

14. Create and maintain a library of marketing materials, such as presentations,

flyers, and case studies.

15. Analyse the effectiveness of marketing efforts and adjust marketing plans

accordingly.

16. Collect and analyse information about customer behaviour and competitor

performance.

17. Prepare regular reports on marketing performance and revenue generated.

18. Use digital marketing and SEO best practices to increase online visibility and

drive engagement.

19. Effectively communicate findings and suggestions with stakeholders.

20. Manage projects and ensure deadlines are met

21. Work with end users in analyzing structure and flow of work, and

recommend/evaluate changes to improve operations

22. Proactively manage, track and analyze web design and development

proposal process

23. Provide analysis for the channel and help implement and develop annual

and long-term marketing and communication programs

24. Analyze channel potential by region and capture a clear picture of the

business and provide suggestions for improvements

25. Develops and utilizes clear metrics that define optimal levels of functionality,

sustainability and compliance to verify deliverable quality

26. Develops and executes new, innovative and optimal deployment methods

27. Provide analytical support to PR and Communication teams during major

events

28. Drive product roadmaps

29. Manage requests from the above stakeholders by evaluating the problems

and questions shared by business users and translating them into actionable

guidelines for the technical / analytics teams to execute upon