Manager - Data Scientist

Manager- Data Scientist, GroupM India Offshoring Team, India

Overview of role

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

Our UK team aspires to build an offshore hub in India to work alongside the UK team. We need an experienced professional to build and lead the practice, with a focus on the modelling elements of MMM. Reporting the Director of the Data Science & Modelling in the India Hub this is an exciting opportunity to set up and shape a market leading MMM unit.

We envisage the initial months will be focused on establishing a cohesive team that are set up to work together as a unit, and smoothly with the UK team. There will be a big focus on training and processes to make the partnership work. Over this period, as the team grows, we will start to transition MMM projects across to the India hub, but with dual responsibilities for delivery across both the India hub and UK team.

Once established, our ambition is to run a significant proportion of our MMM work out of the India hub, notably for the Data and Modelling elements of the MMM project cycles. The India hub Account Lead (Modelling) will focus on providing best practice modelling to support the delivery of MMM analytics.

The Account Lead (Modelling) is responsible for running a team of analysts, overseeing and fronting the modelling processes across a number of clients. The Account Lead (Modelling) is the day to day modelling lead, understanding the various methodologies required, ensuring statistically robust but intuitive outputs are produced, building relationships and capitalizing on opportunities to grow our analytics further.

3 best things about the job

You’ll be at the cutting edge of the most advanced analytics in the media industry. Seeing the industry improve and change from the very front.

You’ll be working in a close-knit friendly team who are there to support you at every stage of your career. We truly work as a team!

You’ll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to improve on everything that has gone before.

Measures of success

In Three Months, You Would Have

Been fully immersed in the team’s modelling approaches, developed a good working relationship with the rest of the modelling team and worked on your first client project

In Six Months, You Would Have

Completed your first 1-2 client modelling projects, from modelling building, validation and sign-off including ongoing management with little input from your manager

In 12 Months, You Would Have

Worked across a number of projects and taken on increasing ownership of the modelling process, actively participating in ongoing improvements of processes and workflows

Responsibilities of the role

Support Account Lead (Modelling)/Director in day to day running of technical aspects of own projects

Be responsible for modelling on own projects and begin to take the stakeholder facing elements of projects

Take a major role in a building or updating models, ensuring they are statistically robust and intuitive whilst ensuring key modelling questions are answered

Ensure our modelling processes are consistent across client projects, with a focus on statistical robustness

Design, develop and maintain modelling processes, troubleshooting as required

Coach and develop junior team member(s), where applicable, so they maximize their potential

What you will need

At least 4 year’s hands on experience in Market Mix Modelling, with rich and complete data sets

Degree or degree-level understanding of Economics, Math’s, Stats, Sciences or another numerical subject

Experience in modelling projects for time series econometrics in the media or marketing industry – strong Market Mix Modelling technical understanding and experience is required

An analytical mindset, able to approach issues and challenges from a variety of angles

Highly numerate, with strong mathematical acumen

Great communication skills

Ability to priorities

Advanced Excel user

Strong knowledge of common modelling packages, Excel, PowerPoint, R or other programming language

More About GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com

Follow @GroupMAPAC on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm/

More About GroupM India Offshoring Team

GroupM India Offshoring Team is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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