Marketing Data Analyst

Overview

Marketing Data Analyst | Full-time | On-site | Pune, Maharashtra | 2+ years

Send your resume to: pratiksha.j@gomogroup.com

Or apply via: https://www.gomogroup.com/en/career/

About the Company

GO MO Group is an international digital marketing agency helping ambitious B2B brands adapt to evolving buying behaviors through data-driven strategies.

We work with complex, enterprise-level clients across multiple markets, channels, and business areas. This means dealing with real-world challenges: fragmented data, varying tracking maturity, and high expectations for clear, decision-ready insights.

With offices in Sweden, England, and India, and a team of 50+ passionate digital specialists, we build customized teams tailored to each client’s needs. Our approach combines deep channel expertise with a strong focus on data and the client’s target audience.

At GO MO, we are driven by one core belief: growth comes from understanding demand, not just generating it.

By aligning data, strategy, and execution, we help our clients achieve measurable impact and scale their digital presence with confidence.

Role Overview

This role sits at the intersection of marketing analytics, business intelligence, and stakeholder decision support.

You will work with datasets across channels such as paid media, SEO, web analytics, and other business/reporting sources to help internal teams and enterprise clients understand performance, spot opportunities, identify risks, and improve decision-making.

This is not just a dashboard-building role. We are looking for someone who can:

Define and validate KPIs properly
Identify data-quality issues and misleading patterns
Build reporting that stakeholders can trust
Translate analysis into clear business recommendations
Key Responsibilities

Analyze marketing and business performance data across channels, markets, and clients
Build, maintain, and improve dashboards and reports in Power BI for internal and client-facing use
Write SQL queries to extract, clean, join, and analyze data from multiple structured sources
Validate KPI definitions and ensure calculations are correct, consistent, and decision-safe
Identify data-quality issues such as broken tracking, duplicate inflation, inconsistent definitions, or unsafe comparisons
Support SEO, paid media, website, and campaign performance analysis with clear recommendations
Work with GA4, Google Search Console, Google Ads, and other relevant platforms to investigate trends and performance
Support tracking and tagging QA in collaboration with marketing and implementation teams
Automate recurring reporting or analysis workflows using Excel, Power BI, SQL, or Python, where helpful
Translate findings into clear summaries and recommendations for non-technical stakeholders
Support ad hoc analysis for enterprise clients and internal strategy work

Must-Have Skills

1. 2–4 years of experience in marketing analytics, business intelligence, digital analytics, or a similar analyst role
2. Strong SQL skills for querying, joining, aggregating, and validating data
3. Experience building dashboards in Power BI or a similar BI tool
4. Strong Excel / spreadsheet skills
5. Good understanding of KPI construction, especially CTR, CVR, CPC, CPA, ROAS, and conversion funnels
6. Ability to identify data-quality issues and check data comparability across markets / channels
7. Experience translating analysis into business insights and recommendations
8. Strong attention to detail and analytical thinking
9. Ability to work independently and communicate clearly with non-technical stakeholders

Good-to-Have Skills

1. Experience with GA4, Google Search Console, Google Ads, GTM, Looker Studio, or similar platforms
2. Exposure to SEO, paid media, website analytics, or digital marketing reporting
3. Python for basic analysis, automation, or data wrangling
4. Experience working with multi-market or multi-client datasets
5. Familiarity with attribution, tracking implementation, or tagging QA
6. Interest in using AI tools to improve analysis workflows

What Success Looks Like (First 90 Days)

1. Build at least one impactful dashboard or reporting solution
2. Deliver actionable insights from business / marketing data
3. Automate at least one reporting workflow
4. Demonstrate strong understanding of business KPIs

Why Join GO MO Group

You’ll work on real business problems across enterprise clients, marketing channels, and digital platforms. The role offers strong exposure to:

1. Cross-channel marketing analytics
2. SEO and paid media performance
3. Enterprise reporting challenges
4. AI-assisted workflows and automation
5. Stakeholder-facing analysis that directly influences decisions
6. This is a strong opportunity for an analyst who wants to grow beyond reporting and become a trusted partner in marketing and business decision-making.

Job Types: Full-time

Benefits:
Health insurance
Leave encashment
Provident Fund

Work Location: In person