Marketing Data Analyst

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture and how we make our employees happier through The Sprinklr Way.

Job Description

Data Analyst - Marketing/SDR Analytics

The Marketing Analytics team provides the data, measurement, insights and actionability across Marketing & SDR Groups. We solve a multitude of exciting challenges from acquisition to retention, as well as media mix modeling, marketing attribution and experimentation for Marketing teams. We are also responsible for Headcount planning, Capacity, Ramp, Comp Payout and SDR analytics. We are looking for a highly self-driven individual contributor for building our world-class marketing analytics capabilities.

In this role, we’re looking for a strategic thinker who can tackle ambiguous problems, bring definition and clarity to data and measurement for our global marketing activities. You have an analytical mindset and the ability to empathize with the customer. You have exceptional written, visual and verbal communication skills, and the ability to manage complex stakeholder environments.

What You'll Do

• You create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI.
• Define KPI’s and report on SDR Productivity & Performance
• Collaborate with cross-functional team members to come up with actionable, high- impact insights across product lines and functions.
• You drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company’s ability to generate more revenue.
• Develop and implement regular reporting of key performance metrics including forecasting, full funnel analysis and pipeline management.
• Communicating findings to stakeholders and taking initiatives for improving business performance.
• Ensure that data and analysis is presented in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods.
• Utilize strong database skills to work with large, complex data sets to extract insights.
• Filter and cleanse unstructured (or ambiguous) data into usable data sets that can be analyzed to extract insights and improve business processes
• Using advanced analytics and metrics to improve processes and provide data-driven forecasts of potential costs, revenues, and risks of business initiatives.
  
  

What We're Looking For

• 5+ years of relevant experience in analytics, consulting, or related quantitative role; 
• Experience of working in hyper-growth and large tech companies (SaaS experience is preferable).
• Knowledge of and experience in SDR/Sales/Revenue Analytics, measurement, attribution is an essential skillset.
• A passion for helping organizations understand how to solve problems through analytics.
• Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment.
• Familiarity with database technologies and tools (SQL/R/SAS/JMP etc.), data transformation and processing.
• Experience with any visualization tools such as Tableau, Spotfire, Power BI, Sisense, etc. PowerBI experience is preferred.
  
  

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks and virtual fitness. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.