Principal SFMC & Data Cloud Architect

Overview

: 6.00 + years

Salary: INR 1800000-2400000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

(*Note: This is a requirement for Uplers)

What do you need for this opportunity?

Must have skills required:

Salesforce Marketing Cloud, Data Cloud, REST API, GraphQL, Postman, Mobile Studio, Journey Builder, Automation Studio

Uplers is Looking for:

Principal SFMC & Data Cloud Architect

(12-Month Contract | US or EMEA Shift | 6+ years of experience)

Role Overview

We are seeking a Principal Salesforce Marketing Cloud Engagement & Data Cloud Architect to lead the architecture, design, and delivery of scalable, data-driven customer engagement solutions. This role combines deep hands-on expertise with strategic advisory capability, enabling organizations to activate unified customer data across channels while aligning technology decisions with business objectives. This is a senior consulting role requiring strong ownership, proactive problem-solving, and confident stakeholder engagement-not a ticket-based execution role.

Key Responsibilities

• Architecture & Solution Design
• Lead the end-to-end architecture and implementation of Salesforce Marketing Cloud Engagement and Salesforce Data Cloud solutions
• Design scalable, secure, and high-performance customer engagement architectures
• Define customer data models, identity resolution strategies, and activation frameworks
• Ensure alignment with Salesforce best practices, security standards, and governance models
• Data Strategy & Activation
• Own the customer data strategy, including ingestion, unification, segmentation, and activation
• Design and manage Data Streams and data ingestion pipelines from external systems
• Enable advanced audience segmentation and real-time activation across channels
• Journey & Channel Enablement
• Architect and optimize cross-channel customer journeys (Email, Mobile, Personalization)
• Enable real-time personalization using Interaction Studio (Personalization)
• Oversee mobile engagement strategies using Mobile Studio (SMS, Push Notifications)
• Integration & APIs
• Design and guide API-based integrations using REST, SOAP, and GraphQL
• Support and review API testing and documentation using Postman and Swagger
• Ensure reliable data synchronization between Salesforce and external platforms
• Leadership, Governance & Advisory
• Act as a trusted technical advisor to business and technical stakeholders
• Provide delivery oversight, technical leadership, and architectural governance
• Proactively identify risks, optimization opportunities, and improvement areas
• Mentor junior team members and enforce engineering best practices
  
  
  

• Salesforce Marketing Cloud Engagement (Essential)
• Mobile Studio - SMS and Push Notifications (ESSENTIAL)
• Interaction Studio (Personalization) – Real-time interaction management (ESSENTIAL)
• Contact Builder & Data Modeling – Data architecture and segmentation strategy
• Email Studio - Email creation, delivery, tracking, and reporting
• Journey Builder – Complex automated journeys and custom activities
• Automation Studio – Scheduled and triggered automations
• Cloud Pages – Landing pages and data capture solutions
• Content Builder – Centralized content management
• Data Extensions & Subscriber Management
• Security & Permissions – User roles, access control, and compliance
• Salesforce Data Cloud (Essential)
• Customer Data Platform (CDP) concepts and implementation
• Data unification, identity resolution, and activation strategies
• Advanced segmentation using unified customer data
• Data Streams and external data ingestion
• Scripting & Development (Should Know at This Level)
• SSJS (Server-Side JavaScript) – Backend logic and automation
• AMPscript – Personalization for emails, landing pages, and messaging
• APIs & Integration (Should Know at This Level)
• SOAP API – SFMC data and automation use cases
• REST API – Journey execution, data updates, and integrations
• GraphQL – Querying structured and unified data
• Postman – API testing, authentication, and simulations
• Swagger & API Mockups – API documentation and testing
• Soft Skills & Leadership (Essential)
• Proven consulting experience with a proactive, advisory mindset
• Senior-level ownership and decision-making capability
• Strong stakeholder management and communication skills
• Ability to operate independently and guide clients without constant direction
• Comfortable influencing both technical and non-technical audiences
  
  
  

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
  
  
  

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!