Senior Business Analyst

Overview

Impact Analytics™ (Series D Funded) delivers AI-native SaaS solutions and consulting services that help companies maximize profitability and customer satisfaction through deeper data insights and predictive analytics. With a fully integrated, end-to-end platform for planning, forecasting, merchandising, pricing, and promotions, Impact Analytics empowers companies to make smarter decisions based on real-time insights rather than relying on last year’s inputs to forecast and plan this year’s business. Powered by over one million machine learning models, Impact Analytics has been leading AI innovation for a decade, setting new benchmarks in forecasting, planning, and operational excellence across the retail, grocery, manufacturing, and CPG sectors. In 2025, Impact Analytics is at the forefront of the Agentic AI revolution, delivering autonomous solutions that enable businesses to adapt in real time, optimize operations, and

drive profitability without manual intervention.

Overview

We are seeking a highly skilled Senior Business Analyst with deep experience in e-commerce, omnichannel environments, and martech/retail media ecosystems. The ideal candidate has a proven track record of thriving in fast-paced, challenging environments, and has hands-on experience building post-transaction analytics, executive dashboards, order lifecycle reporting, and pricing & promotion scorecards. This role requires strong business acumen, analytical excellence, and the ability to translate complex data into actionable insights that support strategic decision-making.

What Lands You In This Role

• Prepare and transform complex datasets using advanced data wrangling, cleansing and preprocessing techniques to ensure high-quality inputs for AI models, products and analytics.
• Design and maintain robust data ingestion pipelines to integrate data from diverse sources seamlessly.
• Conduct in-depth exploratory data analysis (EDA) to uncover trends, anomalies, and actionable insights that inform business and AI model and product development.
• Utilize Python and SQL extensively for data manipulation, querying, and deploying AI-driven analytical models and products.
• Build intuitive dashboards and reports using Excel, Tableau to visualize findings and model outcomes.
• Translate complex machine learning model outputs into clear, data-driven insights for both technical and non-technical stakeholders.
• Collaborate closely with data scientists, engineers, and business teams to integrate AI solutions into operational workflows.
• Contribute to the evaluation, and optimization of statistical models and machine learning algorithms for high-impact business use cases.
• Stay updated on emerging AI trends & technologies, and industry best practices to continuously improve product performance and scalability, and product implementation efficiency.
  
  

• 4-7 years of experience as a Business Analyst in e-commerce, omnichannel retail, martech, or retail media environments.
• Proficient in Python (with libraries such as NumPy, Pandas, Scikit-learn) and hands-on experience in complex code building and deployment.
• Advanced proficiency in SQL for handling large-scale datasets efficiently.
• Proficiency in hypothesis testing, descriptive analytics using EDAs and AI/ML techniques, and familiarity with statistical modelling, (e.g., regression, classification, clustering).
• Experience with Excel and Tableau for data visualization and storytelling.
• Strong experience in data wrangling, feature engineering, and pipeline development for large scale datasets.
• Familiarity with cloud platforms, version control (e.g., Git), and collaborative development practices is a plus.
• Exceptional analytical and problem-solving skills with attention to detail.
• Experience with the retail and CPG industry is a plus.
• Strong communication and storytelling abilities to effectively present insights and drive data-driven decision-making.
  
  

• An opportunity to be part of some of the best enterprise SaaS products to be built
• Opportunities to quench your thirst for problem-solving, experimenting, learning, and implementing innovative solutions
• A flat, collegial work environment, with a work hard, play hard attitude
• A platform for rapid growth if you are willing to try new things without fear of failure.
• Remuneration with best-in-class industry standards with generous health insurance cover.
  
  

• Ranked #72 in America’s Most innovative Companies list in 2023 alongside companies like Microsoft, Tesla, Apple, IBM, etc.
• Ranked as one of America' s fastest growing companies by Financial Times for four consecutive years: 2020-2023.
• Ranked as one of America' s fastest-growing private companies by Inc 5000 for Six consecutive years: 2018-2023.
• Recognized in multiple Gartner reports, including Market Guides and Hype Cycle, spanning assortment, merchandising, forecasting, algorithmic retailing, and Unified Price, Promotion, and Markdown Optimization Applications.
• Featured as one of top 25 ML startups to watch by Forbes in 2019.
• Ranked as one of North Americas' fastest-growing technology companies by Deloitte for two consecutive years 2019 & 2020