Senior Data Engineer

Description

About the company:

We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About The Team

Join the Marketing AI/ML Algorithms and Applications team within Salesforce's Marketing organization. In this role, you'll have the opportunity to make an outsized impact on Salesforce's marketing initiatives, helping to promote our vast product portfolio to a global customer base, including 90% of the Fortune 500. By driving state-of-the-art data engineering solutions for our internal marketing platforms, you'll directly contribute to enhancing the effectiveness of Salesforce's marketing efforts. Your data engineering expertise will play a pivotal role in accelerating Salesforce's growth. This is a unique chance to apply your passion for data engineering to drive transformative business impact on a global scale, shaping the future of how Salesforce engages with potential and existing customers, and contributing to our continued innovation and industry leadership in the CRM space.

We are seeking an experienced Senior Data Engineer to develop scalable data platforms and pipelines that enable marketing effectiveness measurement and customer targeting for AI/ML-driven marketing at Salesforce. In this role, you will work closely with our Data Science team to support the full lifecycle of model development, from data exploration to production deployment for our growing portfolio of production models.

Responsibilities

• Design and implement scalable data platforms, pipelines, and features to support advanced statistical and machine learning techniques across batch and real-time processing scenarios
• Contribute to development and maintenance of Feature Stores to support ML algorithm development and deployment, ensuring efficient access to high-quality features for both marketing effectiveness and customer targeting models
• Build real-time and batch data processing systems, including ETL workflows, to integrate customer data from multiple sources (Snowflake, Data Cloud, etc.), ensuring data quality and accessibility for modeling purposes
• Collaborate with Analytics, Data Science, and Business teams to understand and meet their data needs for marketing effectiveness models (eg, Marketing Driven Pipe, Marketing Matured ACV) and customer targeting models (eg, Product Interest, Lead Scoring, Event Intelligence, Account Propensity)
• Implement data infrastructure to support model deployment, monitoring, and in-production tuning processes with output consumption through analytics platforms like Tableau
• Optimize data infrastructure for performance, scalability, reliability, and cost-efficiency
• Work with data stewards and custodians to ensure data quality, security, and governance, adhering to Salesforce's commitment to responsible and ethical use of data
• Share technical expertise and support junior team members
  
  

Position Requirements

• 5+ years experience building enterprise-scale data platforms and pipelines for large-scale data sets in a cloud environment
• Strong knowledge in big data technologies such as SQL, Python, PySpark / Spark, Hive, Presto, Kafka
• Strong knowledge of data modeling techniques and tools, with emphasis on database design and ETL processes
• Strong experience with cloud platforms such as AWS, GCP, or Azure for data sourcing, supporting model development, and assisting with operationalization
• Experience with data engineering technologies such as dbt, Airflow, data warehouses (e.g., Snowflake, Redshift) and data lakes (e.g., S3, HDFS)
• Solid understanding of advanced statistical and machine learning techniques as to their data requirements
• Experience with customer data platforms (CDPs) and customer 360 initiatives
• Strong problem-solving and communication skills
• Passion for enabling data-driven marketing effectiveness measurement and customer targeting in B2B contexts
• Familiarity with Salesforce products and B2B customer data is advantageous
  
  

This role offers an exciting opportunity to leverage your data engineering expertise to power data and AI-driven innovation for the world's #1 CRM provider, working closely with our Data Science team to unlock transformative value for our vast global customer base through AI/ML-driven marketing initiatives.