Chennai, Tamil Nadu, India
Information Technology
Full-Time
Optum
Overview
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities
#nic
Primary Responsibilities
- Day-to-day operations of non-clinical applications including design, build, test, and maintenance. This ranges from small service requests to larger project implementations
- Develop and refine customer journeys, automation processes, and segmentation strategies to improve engagement and conversion
- Design and execute personalized, multi-channel marketing campaigns using AMPscript, SQL, and dynamic content strategies. Responsible for assisting with system troubleshooting, implementations, and software updates
- Participates in system testing and validation by assisting in the development and maintenance of testing protocols, and coordinates testing with end users when applicable
- Coordinates tasks departmental/interdepartmentally to support non-clinical applications
- Works in a multidisciplinary environment to help maintain a stable and functional software application
- Develops, follows, and keeps updated documentation on support of the system as well as adheres to change management procedures
- This position has an on-call rotation schedule that requires immediate off-hours response
- Actively maintains education and cross-training on all departmental areas of expertise.
- Summary responsible for the gathering, interpreting, and utilizing of complex data to maintain stable operations and ongoing improvement of IS Applications
- These systems may include, but are not limited to, functionality to support clinical, fiscal, IS and business operations. This position works in a multi-disciplinary environment that requires excellent communication skills and problem-solving abilities
- The IS Analyst design system components, write specifications, define solutions, perform system build and create system level documentation
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
- 8+ years of experience in Salesforce Marketing Cloud and CRM platforms
- 5+ years of experience in Solutioning, Architecture/Designs and Hands on experience of developing high performing scalable Platform architecture for Salesforce
- Experience with Marketing Cloud Connect and integration with Salesforce Sales/Service Cloud
- Solid proficiency in AMPscript, SQL, HTML/CSS, and scripting for dynamic content
- Proven ability to manage end-to-end campaign lifecycle and customer journey design
- Proven excellent analytical, communication, and documentation skills
- Proven solid critical thinking and analysis skills
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Consultant)
#nic
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