Sr. Business Analyst

About OnlineSales.ai

Built by ex-Amazon ad-tech experts, OnlineSales.ai offers a future-proof Co-op Marketing (Hyperlocal) Operating System - accelerating digital transformation across Enterprise Brands & its Channel Partner ecosystem. We are an Enterprise B2B SaaS startup, based out of Pune India. Several Enterprise OEMs across Auto, Retail, and CPG verticals and 7000+ Channel Partners are leveraging OnlineSales.ai to digitize Co-op Marketing budgets to personalize & localize Shopper experience at scale.

About the role

As a Senior Performance Marketing Specialist, you will play a crucial role in driving the success of our clients’ digital marketing campaigns. You will be responsible for monitoring and analyzing key performance metrics, identifying growth opportunities, and ensuring that client KPIs are met consistently. Your role will involve collaborating closely with both internal teams and external clients, maintaining strong relationships with marketing channel partners, and managing performance experiments to explore new strategies.

With your expertise in digital marketing and data analysis, you will help optimize campaigns, deliver actionable insights, and contribute to the continuous improvement of our clients’ marketing efforts. This is an exciting opportunity for someone passionate about performance marketing and looking to make a direct impact on client success.

What will you do @OnlineSales?

• Digital Marketing Responsibilities: Develop, execute, and optimize digital marketing strategies across platforms such as Google Ads, Facebook, and other digital channels.
• Monitor and analyze campaign performance to ensure client KPIs and business objectives are met.
• Identify growth opportunities and continuously refine strategies to improve performance.
• Plan and execute performance experiments to explore new marketing opportunities.

• Business Analyst Responsibilities: Conduct performance data analysis, identify trends, and perform gap analysis to optimize digital marketing strategies.
• Analyze client data to provide actionable insights and recommendations for performance improvement.
• Track and report on key performance indicators (KPIs) to ensure campaign success.
• Create detailed reports and presentations for internal teams and clients, highlighting performance metrics and strategy alignment.

• Client Relationship Management: Maintain strong relationships with clients, ensuring their needs and expectations are met.
• Regularly communicate performance updates and insights with clients to ensure alignment on goals.
• Develop media planning and strategy for both existing and newly onboarded clients.

• Relationship Management with Channel Partner Teams: Work with marketing channel partners (e.g., Google, Meta) to enhance campaign performance, figure out new opportunities and experiments.

• Cross-functional Collaboration: Collaborate with internal teams, including creative, product, and account management, to execute marketing strategies effectively.
• You will be a great fit if you have:
• Strong Digital Marketing Expertise: 4+ years experience in developing, executing, and optimizing digital marketing campaigns across platforms such as Google Ads, Facebook Ads, and other digital channels.

• Performance Marketing Experimentation: Proven track record in planning, executing, and analyzing performance marketing experiments to identify new opportunities, test hypotheses, and optimize strategies for improved campaign results.

• Data-Driven Mindset: A deep understanding of data analysis, with the ability to extract actionable insights from large datasets to drive campaign performance and decision-making
• Strong analytical skills with the ability to interpret complex datasets and draw meaningful insights.
• Advanced proficiency in Excel and adept data manipulation skills for efficient analysis and visualization of large datasets.
• Familiarity in SQL for data extraction and manipulation from relational databases.

• Business Analysis Skills: Experience conducting dentifying performance gaps, and tracking KPIs to ensure marketing strategies align with client goals and business objectives.

• Excellent Communication Skills: Strong verbal and written communication abilities, including experience creating clear, impactful presentations and reports for both internal teams and clients.

• Client-Focused Approach: A collaborative mindset with the ability to build and maintain strong relationships with clients, understanding their needs, and delivering on performance goals.

• Problem-Solving Ability: A proactive approach to identifying challenges and implementing innovative solutions to optimize marketing strategies.

• Team Player: Experience working in cross-functional teams, including creative, analytics, and product teams, ensuring seamless execution of marketing initiatives.

• Adaptability: Ability to thrive in a fast-paced environment, managing multiple campaigns simultaneously while staying organized and focused.

Why OnlineSales.ai?

• Startup-y. We believe Startup is a mindset. It’s about being scrappy, being nimble, solving tough problems with constrained resources, and more. It’s about working hard and playing hard
• Enterprise SaaS. Opportunity to work with an Enterprise Product SaaS firm with aspirations of growing 10x across the globe
• AI-led Retail Tech. We are working to digitize & democratize one of the most exciting and growing verticals - Retail Tech leveraging data, machine learning, and automation (culmination of ad-tech, mar-tech, and analytics for Retail vertical)
• Meaningful work. This is not just a job. You can find a job anywhere. This is a place for the bold to get paid who make a real impact on business
• No red tape. Say goodbye to pointless meetings or political hoops to jump through. We’re scrappy, believe in autonomy, and empower our teams to do whatever it takes to do the unthinkable
• Problem Solving. We ignite the best in you. We exist not only to deliver meaningful innovation but to ignite and inspire the creative problem-solver in you
• Quirky & fun. Enjoy new skills and hobbies like being a quiz master, playing board games, trying your hands on percussion, playing Djembe, and spreading love within the org!