Data Analyst II

Overview

Felicity Games is an AI-native game publisher and game-tech platform focused on creating and scaling hybrid-casual and casual mobile games. Founded in 2023, the company partners with studios to launch, optimize, and scale high-performing titles and has already built several notable games (including Seek & Find and Nova Solitaire). Felicity combines a proprietary tech stack and data-driven publishing playbook to accelerate creative-to-scale workflows.

Role Overview

As a Marketing Acquisition Analyst, your mission is to translate marketing spend, creative performance, and user behavioral data into actionable insights and predictive models. You’ll connect campaign execution (UA, creative, channels) to business outcomes (installs, LTV, ROI) using statistical and predictive approaches, supporting growth through data-driven strategy.

What You’ll Do (Key Responsibilities)

• Track and analyze the performance of user acquisition (UA) campaigns across GEOs, platforms, and ad networks using mobile attribution tools (AppsFlyer, Adjust, Firebase, SKAdNetwork,Appslovin etc).
• Analyze gameplay telemetry and player behavior to uncover patterns and opportunities for product improvement.
• Build, maintain, and automate dashboards and reports for UA/Product metrics: CPI, ROAS, LTV, retention, payback periods,Churn,User engagement etc.
• Partner with UA & creative teams to evaluate creative variants, run incrementality tests, and analyze cohorts (view-through vs click-through, retention cohorts).
• Develop predictive models to forecast campaign outcomes, optimize budget allocation, and estimate LTV / ROAS across different spends or channel mixes.
• Conduct rigorous statistical analyses—including A/B testing, cohort analysis, regression modeling, and significance testing—to derive actionable insights.
• Set up and refine ETL pipelines to pull raw campaign / attribution / MMP / in-app data into warehouses (BigQuery or similar) for analysis.
• Conduct ad-hoc analyses for UA managers—budget allocation, funnel drop-offs, creative insights, and performance anomalies .
• Ensure tracking & attribution setups (UTMs, conversion events, MMP integrations) are correct and QA’d.
• Translate complex data into visual dashboards and clear narratives for marketing and leadership teams.
• Mentor junior team members to help them grow in analytics, data quality checks, and dashboard development.
  
  

• Bachelor’s degree in a quantitative discipline (Statistics, Data Science, Computer Science, or related fields).
• 4 - 6 years in data analysis, with a strong emphasis on predictive modeling, statistical analysis, and UA/growth analytics, ideally within gaming or mobile apps.
• Proficient in experiment design, significance testing, cohort analysis, regression modeling, and predictive forecasting.
• Strong skills in SQL (querying raw data) and experience in Python or R for aggregation, predictive modeling, automation, and statistical analysis.
• Hands-on with attribution tools (AppsFlyer / Adjust / Firebase / SKAdNetwork) and comfortable interpreting metrics like ROAS, CPI, LTV, retention.
• Proficiency in dashboarding / visualization tools (Tableau, Power BI, Looker, or similar).
• Excellent communication skills: ability to explain analytical findings and make recommendations to non-technical stakeholders.
  
  

• Prior experience analyzing marketing and user acquisition data for mobile or hybrid-casual games, including campaign performance, ad metrics, and ROI optimization
• Experience analyzing ad creative performance (CTR, CVR) across variants and running A/B tests.
• Hands-on experience with Looker and BigQuery for building dashboards, querying data, and deriving insights.
• Understanding of media mix modeling (MMM), Bayesian forecasting, or other predictive techniques for spend → ROI optimization.
• Ability to audit and QA tracking setups, including UTMs, conversion events, and MMP integrations.
  
  

• Be part of an ambitious, data-driven game publisher building products and tooling to scale games quickly. Felicity has raised seed funding and is actively expanding its publishing and tech capabilities.
• Work on titles that reach real players (notable published games include Seek & Find and Nova Solitaire).
• Cross-functional, high-ownership environment where analytics directly shape product and growth decisions.
• Opportunities for rapid learning and growth in analytics, live-ops, and product strategy.
  
  

Sql,Predictive Modelling,Data Visualization