IT Business Analyst Lead

Job Purpose

• To act as subject matter expert and provide domain or tool/technology specific expertise across multiple applications

Key Result Areas

• To contribute and participate in IT studies.
• To provide end to end support for implementation of the solution
• Review and delivery of functional documents and system design – operational procedures, logical data model, functional architecture for multiple tools and technologies.
• Suggest and implement functional solutions for the requirements transversally.
• Analyse quality of service and suggest improvements
• Provide technical support during UAT and go live
• Use defect tracking system and follow resolution of defects
• Level 3 support to production issues for assigned applications within defined SLA
• Follow Agile/SAFE processes
• Support regression and integration testing
• Coach team members on functional and business knowledge of application(s)

About you

Skills and Knowledge

Educational Qualification

B.E., B.Tech., MCA, M.Sc. (Computer Science) or equivalent

Relevant Experience

Minimum 5/6+ years Marketing IT Professional with Adobe Marketo Engage AD0-E559 Adobe Marketo Engage Business Practitioner Expert certification

Desired Key Skill

• Marketo Marketing Automation & Administration
• CRM Integration (Salesforce etc.)
• Campaign Execution & Automation
• Lead Management & Nurturing
• Data Analysis & Reporting
• Testing & Performance Metrics
• Workflow & Process Automation
• Business Requirements Gathering
• Stakeholder Communication & Training
• Cross-Functional Collaboration

Desired Role/Responsiblities

• Managed and optimized marketing automation workflows to enhance customer engagement and lead conversion
• Designed, implemented, and analyzed multi-channel campaigns, resulting in increased engagement and revenue growth
• Partnered with sales and marketing teams to ensure seamless CRM integration, enhancing data accuracy and efficiency
• Conducted testing and performance analysis to optimize email campaigns, landing pages, and customer journeys
• Developed and presented reports on campaign performance, lead scoring, and customer behavior to senior stakeholders
• Led Marketo implementation and optimization to enhance marketing automation and nurture workflows
• Provided training and support to internal teams on best practices for Marketo and CRM usage
• Collaboration with IT and cross functional teams to improve marketing analytics and reporting processes, CRM integration and data integrity
• Led Marketo product strategy and roadmap, ensuring alignment with business goals
• Defined and prioritized Marketo product enhancements, working closely with developers and stakeholders
• Led the implementation and scaling of Marketo features to meet business requirements
• Managed stakeholder expectations and communicated product vision effectively across teams
• Good functional knowledge of API’s and other integrations
• Good solution architect mindset to provide solutions to the business, IT and stakeholders
• Strong experience with Marketo Automation tools, functional Knowledge of Marketo core concepts
• Prepare impact analysis documents, recommendations, executive briefings
• Organize and chair workshops with business users to refine requirements with quick POC’s and propose/validate system implementation approache
• Identify dependencies on external systems and manage them across other IT department
• Produce key deliverables throughout the lifecycle of the project, for IT use as well as for business owners, such as solution proposals, user acceptance test plans, dependency matrices
• Support Delivery Manager is various assigned tasks and end- to end ownership of assigned tasks
• Strong communication and convincing skills for Business acumen

Soft skills/knowledge

• Good written and verbal communication skills, fluent English
• Customer centric approach
• Problem solving and investigation capabilities
• Ability to work with aggressive schedules
• Ability to lead and motivate the team