Material+ - Technical Lead - Salesforce Marketing Cloud Intelligence

Overview

• 7+ years of hands-on experience with Salesforce Marketing Cloud.
• Strong expertise in SSJS, AMPscript, SQL, JavaScript, Interaction Studio Web SDK, and REST/SOAP API integrations.
• Proven experience in leading teams and managing projects.
• Solid understanding of customer data models, segmentation, and personalization.
  
  

• Lead the design, development, and implementation of Salesforce Marketing Cloud (SFMC) solutions, including but not limited to Email Studio, Automation Studio, Journey Builder, and Content Builder.
• Oversee the integration of SFMC with Salesforce CRM and other third-party platforms to ensure seamless data flow and functionality.
• Provide technical guidance to developers and consultants on best practices, coding standards, and solution design.
  
  

• Analyze business requirements and translate them into scalable SFMC solutions.
• Develop advanced SSJS, AMPscript, SQL queries, JavaScript, Interaction Studio Web SDK, and API integrations to customize SFMC for client-specific needs.
• Build and optimize automations, journeys, and triggered sends for personalized customer engagement.
  
  

• Manage and mentor a team of developers, ensuring the delivery of high-quality solutions within timelines.
• Collaborate with cross-functional teams to align SFMC strategies with organizational goals.
• Act as a point of escalation for troubleshooting and resolving technical challenges.
  
  

• Architect end-to-end campaign solutions, ensuring alignment with business objectives and customer journey strategies.
• Evaluate and implement new SFMC features and updates to maximize the platform's capabilities.
• Provide strategic recommendations for improving customer engagement and optimizing marketing campaigns.
  
  

(ref:hirist.tech)