Sales force marketing cloud architect

Overview

Job Overview:

We are seeking an experienced and skilled Salesforce Marketing Cloud Architect with a strong background in developing and executing marketing campaigns. The ideal candidate will have extensive experience working with Salesforce Marketing Cloud, specifically in designing, building, and optimizing campaign strategies. This role is critical in leading our marketing automation efforts and driving impactful customer engagement.

Key Responsibilities:

Campaign Architecture & Strategy: Lead the design, architecture, and implementation of complex marketing campaigns within Salesforce Marketing Cloud.

Solution Design: Provide architectural guidance on marketing automation, data integrations, and campaign strategies to ensure seamless integration across all systems.

Technical Leadership: Collaborate with cross-functional teams (marketing, IT, development) to ensure the proper execution of campaigns and integrations.

Campaign Optimization: Continuously monitor and optimize campaigns to maximize performance, analyze customer behaviors, and improve engagement.

Customization & Automation: Build and customize Marketing Cloud applications, workflows, automation, and triggers to optimize campaign execution.

Data Integration: Design and implement data-driven solutions for importing, storing, and processing customer data in Salesforce Marketing Cloud, ensuring accuracy and compliance.

Client Consultation & Collaboration: Work closely with stakeholders to understand business goals, campaign requirements, and deliver Salesforce Marketing Cloud solutions aligned with business objectives.

Best Practices & Governance: Enforce best practices and governance for Salesforce Marketing Cloud and campaign management, ensuring consistent quality and security standards.

Team Development: Mentor and guide junior developers and administrators on the Salesforce Marketing Cloud platform.

Qualifications & Skills:

10+ years of experience in Salesforce Marketing Cloud, with a deep focus on campaign strategy, execution, and optimization.

Proven track record in leading large-scale, complex marketing campaigns using Salesforce Marketing Cloud.

Expertise in Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Audience Builder, and Mobile Studio.

Strong technical skills in SQL, AMPscript, and scripting within Salesforce Marketing Cloud.

Deep understanding of integration points between Salesforce Marketing Cloud.

Experience in campaign segmentation, A/B testing, and performance tracking.

Strong analytical skills to measure campaign performance and adjust strategies accordingly.

Excellent problem-solving, communication, and leadership abilities.

Salesforce certifications (Marketing Cloud Administrator, Marketing Cloud Developer, etc.) are highly desirable.

Job Type: Full-time

Schedule:

• Monday to Friday

Work Location: Remote