Salesforce Marketing Cloud Architect

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Salesforce Marketing Cloud Architect to join our team in Hyderabad, Telangana, India.

Once You Are Here, You Will:

Solution Architecture & Design:

• Develop and deliver end-to-end technical solutions using Salesforce Marketing Cloud, ensuring alignment with business objectives.
• Design robust architecture solutions that integrate Marketing Cloud with other Salesforce products and external systems.
• Create detailed technical documentation, including system design, integration blueprints, and deployment strategies.

Project Leadership & Collaboration:

• Collaborate with cross-functional teams including marketing, IT, business analysts, and developers to gather requirements and translate them into technical designs.
• Act as the technical lead on projects, providing mentorship and guidance to development teams.
• Ensure adherence to best practices and industry standards throughout the project lifecycle.

Implementation & Optimization:

• Oversee the configuration, customization, and deployment of Salesforce Marketing Cloud modules (e.g., Email Studio, Journey Builder, Audience Studio).
• Drive continuous improvements by optimizing marketing automation workflows, segmentation strategies, and data integrations.
• Monitor system performance and recommend enhancements to ensure scalability and efficiency.

Integration & Data Management:

• Develop integration strategies between Salesforce Marketing Cloud and external systems using APIs (REST/SOAP) and middleware solutions.
• Work closely with data teams to ensure data accuracy, segmentation, and synchronization across platforms.
• Support the implementation of data governance and security best practices.

Stakeholder Engagement & Strategy:

• Engage with key stakeholders to understand business needs and provide strategic recommendations on leveraging Salesforce Marketing Cloud.
• Present technical solutions to non-technical audiences and senior management.
• Keep up-to-date with emerging trends and Salesforce releases, ensuring the organization remains competitive in digital marketing strategies.
• Involve in Pre-sales and RFP process if necessary.

Required Qualifications:

Education & Experience:

• Bachelor's or Master's degree in Computer Science, Information Technology, Marketing, or a related field.
• 9+ years of experience in digital marketing technology or enterprise IT, with a focus on Salesforce Marketing Cloud.
• Proven track record of architecting and delivering large-scale Salesforce Marketing Cloud projects.

Technical Proficiency:

• Strong expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
• Proficiency in integration technologies and experience working with REST/SOAP APIs.
• Hands-on experience with data management, segmentation, and analytics.
• Familiarity with scripting languages (e.g., AMPscript, SQL) used within the Marketing Cloud environment.

Certifications:

• All Salesforce Marketing Cloud Certification is preferred (Admin, Email specialist, Developer, Consultant).
• Additional accreditations are a plus.

Soft Skills:

• Excellent communication and presentation skills, with the ability to articulate complex technical concepts to diverse audiences.
• Strong problem-solving skills and a strategic mindset.
• Proven ability to work both independently and collaboratively in a fast-paced, agile environment.

Preferred Experience:

• Proficiency in AMPscript, HTML/CSS, SQL, and JavaScript.
• Experience on providing best recommendations to clients.
• Good at providing solutions, architectural frameworks and team collaboration.
• Experience with API integrations (REST/SOAP) and data management.
• Experience on Marketing Cloud Connect
• Familiarity with Salesforce ecosystem products like Service Cloud, Sales Cloud, or Data Cloud.

Ideal Mindset:

• Problem Solver. You are creative but also practical in finding solutions to problems that may arise in the project to avoid potential escalations.
• Analytical. You like to dissect complex processes and can help forge a path based on your findings.

Self-driven. A motivated individual who can efficiently influence delivery in a complex, matrixed organization

#Salesforce

About NTT DATA

NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at us.nttdata.com

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