SEM Data Analyst

Global Industrial

For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America.

Key Responsibilities

• Data Collection & Analysis: Monitor and analyze SEM campaign performance data (impressions, CTR, conversion rates, etc.) from Google Ads, Bing Ads, and other SEM platforms.
• Performance Tracking: Build and maintain dashboards for real-time campaign tracking, providing actionable insights for campaign optimization.
• Reporting: Prepare weekly and monthly performance reports, highlighting key trends, KPIs, and optimization opportunities for the SEM team and other stakeholders.
• Data-Driven Insights: Analyze data to identify patterns, anomalies, and trends, offering recommendations to improve campaign performance and return on ad spend (ROAS).
• Collaboration: Work closely with Paid Search/SEM specialists, and marketing team members to support campaign strategy, optimization, and execution.
• A/B Testing: Assist in the design, implementation, and analysis of A/B tests for ad copy, landing pages, and targeting to improve conversion rates.
• Keyword Analysis: Provide data-driven keyword performance insights, helping the team refine targeting and bid adjustments based on user behavior and search patterns.
• Budget Monitoring: Track and analyze campaign spend across platforms to ensure budget adherence and provide feedback for adjustments when necessary.

Competencies and skills

• Experience: 2+ years of experience in data analysis, with a focus on SEM, PPC, or digital marketing campaigns.
• Technical Skills: Proficiency in tools like Google Analytics, Google Ads, Bing Ads, and Excel/Google Sheets. Experience with data visualization tools like Tableau or Google Data Studio is a plus.
• Analytical Thinking: Strong analytical skills with the ability to interpret large datasets, uncover insights, and make actionable recommendations.
• Attention to Detail: Ability to manage multiple data streams, ensuring accuracy in tracking, reporting, and analysis.
• Communication: Strong written and verbal communication skills to present data findings clearly to both technical and non-technical teams.
• Education: Bachelor’s degree in a related field (Marketing, Data Science, Statistics, Business, etc.).

EEO/AA Statement

Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.