Senior Ads Business Analyst

• Monitor programmatic performance to understand impact from optimizations and assist the

• Analyze ad inventory and performance metrics to identify trends, patterns, and opportunities

• Conduct competitive analysis and market research to stay informed about industry trends and

• Work closely with the Programmatic Yield Squad to ensure seamless ad delivery and

• Utilize data-driven insights to make recommendations for inventory allocation, targeting

• Generate comprehensive reports and presentations to communicate yield performance, key

• Mentor and provide guidance to junior members, fostering a culture of continuous learning

• Bachelor’s degree in Business, Mathematics, computer science, Information Technology or a related field.
• 3+ years of relevant experience in yield optimization, programmatic advertising, and data analysis, preferably at a publisher.
• Strong understanding of programmatic advertising platforms such as Google Ad Manager, SSPs and Ad Exchanges.
• Strong understanding of digital media metrics (e.g., impressions, clicks, conversions) and familiarity with ad revenue models (CPM, CPC, CPA) is highly desirable.
• Proficiency in Excel, including advanced functions (e.g., pivot tables, VLOOKUPs) and calculations.
• Experience in BI tools such as Domo, Tableau, Looker or Power BI.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex ideas and insights to diverse audiences.
• Demonstrated ability to collaborate effectively across teams and drive consensus in a fast-paced, dynamic environment.
• Strategic mindset with a focus on innovation and continuous improvement.

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