Senior Product Manager - Technical - Marketing Automation Platforms - Salesforce Marketing Cloud

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Senior Product Manager - Technical - Marketing Automation Platforms - Salesforce Marketing Cloud

Marketing Technology Solutions (MarTS) is building cutting-edge, intuitive, intent-driven marketing products to empower our customers, generate high-value leads and fuel the Mastercard brand. We operate at the center of marketing, business, product, and technology, and bring to life marketing strategies and help pave the way for new ones that power our growth.

We are looking for a product manager with 5+ years of experience who would be focused on driving the roadmap and product backlog for our instance of Salesforce Marketing Cloud. The ideal candidate has a strong background in working with engineering teams, capturing and prioritizing product requirements, building product roadmaps, managing Salesforce platforms, and leading migrations to ensure seamless integrations.

Senior Product Manager - Technical would be responsible for the following activities:

• Defines roadmap objectives, derived from business needs, regional market opportunities, and technology trends
• Using the Working Backwards method, decomposing business requirements and customer experiences into features and user stories that drive the product roadmap
• Works with Technical Program Managers, Developers, UX designers, and internal customers to define the details behind business requirements
• Effectively articulating requirements with engineering teams and business partners
• Acts as the voice of the business customer and accountable for the product roadmap
  
  
  

• Coordinates across stakeholders to collect and identify feature-level development opportunities
• Elicits and decomposes business requirements into user stories and technical requirements
• Contributes to defining the product roadmap, prioritizing the backlog while defining the acceptance criteria for user stories
• Recommends trade-off decisions on product features /backlog items based on data/insights
• Owns and manages product documentation ensuring features and associated documentation are clear and easily consumable by engineering teams
• Makes use of user research, metrics and competitive analysis to understand the product and business needs and to inform the backlog
• Coordinates with interdependent teams on product requirements
• Works closely with design on the user experience
• Continuously monitors feature development adjusting throughout implementation as needed
• Reviews product demo against acceptance criteria for the feature set
• Prepares launches and monitors product performance, adoption, and operational health for feature sets
• Supports and participates in post-launch reviews and ensures feedback is reincorporated into the feature
• Stays aligned with GTM plans for the feature set
• Identifies issues that will keep the product features from delivering on time and/or with the desired requirements and works with internal teams and customer service to identify, classify, and prioritize feature-level customer issues
  
  
  

All About You

• Passion for marketing and driving customer impact
• A curious problem-solver, who uses both quantitative and qualitative methods to inform decision making
• Ability to collaborate with cross functional teams such as engineering, design, and internal business stakeholders
• Ability to articulate requirements to engineering teams
• Influence skills to drive results
• Experience in product management and creating features that make an impact
  
  
  

Corporate Security Responsibility

All Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And, Therefore, It Is Expected That Every Person Working For, Or On Behalf Of, Mastercard Is Responsible For Information Security And Must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.