Bangalore, Karnataka, India
Information Technology
Full-Time
Optum
Overview
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities
Primary Responsibilities
- Create and execute campaign list pulls for major direct marketing efforts (direct mail, email & telemarketing) as well as smaller, trigger-based programs within the framework of the overall contact strategy
- Assess and interpret needs and requirements of our partners
- Extract and manipulate data by performing database queries that support marketing efforts
- Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
- Maintain a strategic relationship with business partners and Marketing Managers to develop deeper understanding of their business and goals, suggest new strategies
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
- Bachelor’s degree in related field or equivalent work experience
- 3+ years of experience using campaign management tool i.e. IBM/HCL Unica and Adobe Journey Optimizer(AJO), Adobe Marketo
- Work Skills/Experience
- Solid working knowledge of using SQL to query data in relational databases
- Knowledge of the customer and data to assist in providing direction and campaign executions designed to drive up engagement and enrollment into our products
- Proven advanced level of Access and Excel
- Proven ability to manage multiple projects while meeting deadlines
- Proven hands on IBM/HCL Unica EMM Suit’s, Adobe Journey Optimizer(AJO) Or Adobe Marketo Or Adobe Campaign
- Proven deadline oriented
- Proven solid communication skills (written and verbal); ability to present communication plans to customers
- Consistently demonstrates flexibility and complex problem solving ability
- Proven ability to execute campaigns, analysis and report results to the business team
- Personality/Work Culture Fit
- Proven ability to execute plans with strong attention to detail
- Proven works independently with minimal direction
- Proven highly motivated with ability to work in a fast paced, changing environment
- Proven ability to build and maintain strong internal relationships with various cross functional areas
- Proven comfortable and adept at working in large organizations with matrix organizational structures
- Hands-on experience in Adobe Campaign
- Knowledge on Tableau/PowerBi and Salesforce / ExactTarget email deployment
- Proven background in the healthcare industry
- Proven marketing analysis background with solid business foundation, especially in campaign generation in Health care
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