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2 Days ago

Business Analyst

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Madurai, Tamil Nadu, India
Information Technology
Full-Time
Niswey

Overview

4+ years of experience as a Business Analyst in IT services, preferably with exposure to CRM or marketing automation platforms (e.g., HubSpot, Salesforce, Zoho, Leadsquared)


We are a rapidly growing company operating in the $120 billion martech industry, with a strong focus on the HubSpot ecosystem. As Asia's first HubSpot Elite partner, we rank among the top 45 HubSpot partners globally. Our portfolio includes several products in the HubSpot marketplace, and we're actively developing new solutions this year.

Role Overview: As a Business Analyst, you will play a key role in leading client discovery sessions, documenting business processes, translating client requirements into actionable plans, and working closely with CRM consultants, developers, and project managers to ensure successful implementations

Location: Remote


Business Analyst Job Description

Responsibilities

Requirements

Benefits

Responsibilities of a Business Analyst:

Client Discovery & Analysis
Conduct stakeholder interviews and workshops to understand clients’ current sales and marketing processes
    • Map out existing workflows, tools, and pain points
    • Identify opportunities for automation and optimization
  • Requirements Gathering & Documentation
    Translate business needs into detailed functional and non-functional requirements
    • Prepare Business Requirement Documents (BRDs), Process Flow Diagrams, and Use Cases
    • Create user stories and acceptance criteria
  • Solution Design Support
    Collaborate with technical teams to convert business requirements into system-level solutions
    • Assist in creating Solution Design Documents (SDDs) that guide the implementation phase
    • Provide input on CRM structures, automation rules, lead lifecycles, and reporting needs
  • Stakeholder Management
    Act as the primary liaison between clients and internal teams
    • Facilitate requirement sign-offs and manage scope changes

      Support user training and UAT (User Acceptance Testing)

Business Analyst Skills Required:

4+ years of experience as a Business Analyst in IT services, preferably with exposure to CRM or marketing automation platforms (e.g., HubSpot, Salesforce, Zoho, Leadsquared)
    • Strong understanding of sales and marketing processes (lead generation, nurturing, sales pipelines, campaign management)
    • Experience with tools such as Lucidchart, Miro, or similar for process mapping
    • Excellent communication and stakeholder management skills
    • Strong documentation and analytical skills
    • Ability to translate vague requirements into structured formats

    Preferred Qualifications

    Familiarity with CRM tools (HubSpot preferred) and/or marketing automation tools
    • Experience working in agile or hybrid delivery models
    • Background in software services or consulting environments

Perks and Benefits of working at Niswey:

  • Flexible work timings
  • Medical Insurance
  • Competitive salary
  • Focused approach to Training & Development
  • Support to participate in social responsibility initiatives
  • Last, but not the least, you'd get to work with some awesome people and be a part of the first Elite HubSpot Solutions partner not just in India but in all of Asia

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